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酒业新零售上半场完结 三足鼎立态势尽显

2019-03-06 08:09  中国酒业新闻  佳酿网  字号:【】【】【】  参与评论  阅读:

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(TUPIANLAIYUANWANGLUO,RUYOUQINQUANQINGLIANXIBENZHAN)

1、中国酒业流通市场的“飓风口”

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ERZAIMEIGUO,ZUIDAXINGDEPUTAOJIUHELIEJIUJINGXIAOSHANGNANFANGJIUYEGONGSI(SouthernGlazer's Wine&Spirits)SHICHANGGUIMOWEI1260YI,ZHANBIZHENGGEMEIGUOJIULEIXINGYE31%,AOZHOUZUIDADEJIUYEGONGSIWOERWOSI(Woolworth)QUANNIANDESHICHANGXIAOSHOU400DUOYI,XIAOSHOUEZHANDAOZHENGGEAOZHOUSHICHANGDE36%。DUIBIZHONGGUOSHICHANG,NENGGOUZAIZHONGGUOJIUXINGYEZHANBI30%DEGONGSIHAIMEICHUXIAN。YINCI,ZHONGGUOJIUYELIUTONGSHICHANGQIANZANGZHEJUDADESHICHANGKONGJIAN。ZHEISHIBAOKUOHUAZHIJIUXING、JIUXIANWANG、1919ZAINEIDEZHONGGUOSHILIPAIJIUYELIUTONGQIYEQUNGONGTONGDEJIHUI。

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2、酒业新零售头部玩家基本确定

三足鼎立态势尽显

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1月29日,华致酒行正式登陆创业板,成为中国酒类流通领域的首家上市企业。截止31日收盘,华致酒行股票价格为29.26元。较之发行价16.79元上涨57%。市值67.75亿元。“华致酒行未来的战略是高效化、规模化”,华致酒行创始人、董事长吴向东表示,华致酒行计划发展5000家华致酒行、华致酒库、华致名酒行、华致名酒窖和50000家直供优质终端网点,同时还将结合数字消费趋势,拓展线上B2C直供业务。

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3、歌德盈香、酒便利、酒直达

发力跟进,猛扩地盘

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华龙酒直达董事长翟山曾表示,酒直达在完成了哈尔滨市政府等多家财务投资人入股之后,酒直达将基于O2M生态连锁经营新业态模式加速扩张,计划在过去两年开店200家的基础上,今年将增开300家门店,预计到2020年完成1500家门店的布局。

不过,从目前经营情况上来看,无论从总体量和规模上,上述品牌都无法与华致酒行、酒仙网、1919齐观。

4、领秀酒业零售市场下半场

关键在于战略“整合力”

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BUNANLIAOXIANG,WEILAI,JIANGSHIYIGEYOUJIUYOUGUSHIDEXINLINGSHOUSHIDAI。

    关键词:新零售 酒类电商 1919  来源:酒业家  佚名
    (责任编辑:程亚利)
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