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全面接入阿里酒饮商业操作系统 1919引领酒饮行业数字化变革

2019-03-21 19:47  中国酒业新闻  佳酿网  字号:【】【】【】  参与评论  阅读:

3YUE21RI,1919XIESHOUALIBABALIANHEJUBANDE“ZHONGGUOJIUYESHUZIHUACHUANGXINFENGHUIJI1919QIANCHENGWANDIANZHANLVEFABUHUI”、“ZHONGGUOJIUYESHUZIHUACHUANGXINFENGHUIJI1919GONGYINGLIANGONGSHANGGONGYINGDAHUI”ZAICHENGDOUZHENGSHIJUXING。

HUISHANG,ALIBABATIANMAOSHIPINZONGJINGLIWANGDANFAYU1919CHUANGSHIREN、DONGSHIZHANGYANGLINGJIANGGONGTONGQIDONGLE1919QIANCHENGWANDIANKAICHENGYISHI,BINGXUANBU1919QUANMIANJIERUALISHANGYECAOZUOXITONG,JIANGZHENGGEFABUHUITUIXIANGGAOCHAO。

SHUANGFANGBIAOSHI,JIANGXIESHOUGONGQIJIUYINSHUZIHUAYUANNIAN、TUIDONGJIUYINGONGYINGLIANSHUZIHUAZHUANXING。LAIZIQUANGUOGEDIDEJIULEIJICHAYINSHIPINJINGXIAOSHANG、PIFASHANG、TUANGOUSHANGQIJUYITANG,GONGSHANGJIUYINXINLINGSHOUWEILAI。

阿里+天猫+1919 开启“人+场+货”酒水革命
 

“阿里+天猫 + 1919的合作,将是一场“人+货+场”的酒水革命”,阿里巴巴天猫食品总经理王丹表示。阿里巴巴将与1919通过人、货、场的全域链打通,实现会员共享、门店共享、渠道共享、供应链共享、品牌资源共享,共同为酒饮市场赋能。这标志着,1919全面接入阿里酒饮商业操作系统。

王丹透露,在这场“酒类新零售模式”中,双方将通过会员共享,联合拉新的运营方式,提升运营效率和消费者体验;其次,通过门店共享,双方营销共振,IP下行,来扩大影响力;再者,在全渠道运营方面,双方将实现线上线下一体化,并以1919吃喝‘19分钟极速达’配送履约。不仅如此,双方还将利用品牌资源,共同开发天猫专供产品,建立天猫酒类采购中心,以货品和服务体验的优化,实现供应链升级。

SHISHISHANG,ALIBABAZAOYU1919KAISHITANSUOJIUYINXINLINGSHOUMOSHI,BINGYIZAITIANMAO、TAOBAO、LINGSHOUTONG、CAINIAO、ELEME、KOUBEI、MAYIJINFU、ALIYUNDENGDUOTIAOYEWUXIAN,ZHANKAILEGONGYINGLIAN、CANGCHUPEISONG、JINRONG、SHUJUZIYUANDENGLINGYUDESHENDUHEZUO,YIZHANGQUANXINDE1919&ALIBABAJIUYINSHANGYECAOZUOXITONGZHENGZAIYUNNIANG。

WANGDANBIAOSHI,1919ZUOWEIJIUYINXINLINGSHOUDUJIAOSHOU,SHIALIBABAZAIJIUYINSHICHANGDEZHONGYAOBUJU。CICI1919QUANMIANJIERUALIJIUYINSHANGYECAOZUOXITONG,JIANGHUIBANGZHU1919WANCHENG“PINPAI、SHANGPIN、XIAOSHOU、YINGXIAO、QUDAO、ZHIZAO、FUWU、JINRONG、WULIUGONGYINGLIAN、ZUZHIJIAGOU、XINXIJISHU”DENG11DASHANGYEYAOSUDEZAIXIANHUAHESHUZIHUAZHUANXING。

新零售时代,1919供应链迈向数字化
 

2016NIAN10YUE,MAYUNZAIYANJIANGZHONGDIYICITICHULEXINLINGSHOUGAINIAN。JINGLILE2017HE2018NIANDEKUAISUFAZHAN,XINLINGSHOUSAIDAOSHANGDEJINGZHENGYIJINGJINRUBAIREHUAJIEDUAN。YENEIZHUANJIARENWEI, 2019NIANXINLINGSHOUDEJINGZHENGJIAODIANYIZHUANYIZHIGONGYINGLIANBIANGE。

阿里巴巴20亿元战略投资1919后,给1919供应链带来更多的数字化变革。在加入阿里阵营后,1919快速制定了下一个五年扩张计划,在已有近1300家门店的基础上,2019年线下门店将扩张到2000多个县区,新开大约5000家门店,并计划在未来5年建设10万个零售终端。

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赋能行业伙伴,千城万店逐步成形

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JINNIANLAI,MIANLINZHEWUPINPAI、WUHUOYUAN、WUKEYUAN、WUJINGYAN、CHENGBENGAODENGJINGYINGFENGXIAN,ZHUDUOJINGXIAOSHANGZAOYIKAISHIXUNQIUXINDECHULU,YOUQISHICHUANTONGJIUSHUIJINGXIAOSHANGBUYUEERTONGXIANGYAOJINXINGZHUANXING。DANSHIJINGXIAOSHANGDEZHUANXINGZHILU,BINGMEIYOUXIANGXIANGZHONGRONGYI,YAOMIANLINHENDUONANYIJIEJUEDEWENTI,KENENGCHUXIANYIBUCUOBUBUCUODEQINGKUANG。1919QIANCHENGWANDIANXIANGMUSHISHICHUXIAN,JIEJUELECHUANTONGJINGXIAOSHANGDENANTI,YINWEITAMENBEIKAODEBUJINSHI1919,GENGSHIALI。

ZIALIBABAQUANMIANFUNENGHOU,1919HUODELEQUANSHENGTAIZHANLVEZHICHI。ALIBUJINWEI1919TIGONGZUIDINGJIDELIULIANG、SHUJUDENGZIYUAN,HAISHIXIANDINGDAN、WULIU、GUANLIDENGFANGMIANDEGENGDUOFUNENG,ZHEIYESHIQIANCHENGWANDIANXIANGMUBEICHUANTONGJINGXIAOSHANGQUREPENGDEYUANYINZHIYI。

    关键词:1919 阿里  来源:佳酿网  佚名
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