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看懂酱酒 有这五组数据就够了

2021-01-04 08:23  中国酒业新闻  佳酿网  字号:【】【】【】  参与评论  阅读:

ZHONGSUOZHOUZHI,JIANGJIURESHIXINGYEDANGXIADEZUIDAFENGKOU。JIANGJIUYOUDUORE,WEILAIJIANGHUIZENMEFAZHAN?DAIZHEZHEIYANGDEYIWEN,SHIYETOUTIAOSOUJIZHENGLILEWUZUGUANYUJIANGJIUDESHUJU,RANGWOMENQINGQINGCHUCHUMINGMINGBAIBAIKANDONG“JIANGJIURE”。

01、酱酒占比到底有多少?

SHOUXIAN,WOMENLAIKANXIAJIULEIXINGYEDEZHENGTISHUJU。GENJUZUIXINSHUJUXIANSHI,2019NIAN,QUANGUOBAIJIUCHANLIANG(ZHE65DU,SHANGPINLIANG)WEI785.9WANQIANSHENG,TONGBIXIAHUA0.8%。2019NIAN,GUIMOYISHANGQIYESHIXIANXIAOSHOUSHOURU5618YIYUAN,CHENGZONGTIXIAJIANGQUSHI。BAIJIUXINGYESHIXIANLIRUN1404.09YIYUAN,YIDADAODIGUSHIQI2014NIANBAIJIUXINGYELIRUN698.75YIYUANDE2BEIYISHANG。

根据国家统计局数据,2019年,全国规模以上白酒企业1176家,已连续两年呈现下降趋势。有专家预测,2020年白酒规模以上企业的数量会进一步下降。中商产业研究院指出,尽管全国白酒企业数量较多,但近几年以茅台五粮液为代表的全国性知名酒企业绩的快速增长都在一定程度上显示出中国白酒市场日益明晰的集中化趋势。

在这些数据下,酱酒的占比是多少呢?《酱香型白酒技术标准体系》主要制定者之一、泸州老窖集团首席技术营销官、集团副总工程师邹江鹏就曾表示,整个酱酒市场只占白酒总体市场的5%左右。

JINGUANZAIZHONGDUOXIANGXINGZHONG,JIANGJIUDEZHANBIBUGAO,DANXIAOSHOUEQUEHENGAO。GENJUXIANGGUANSHUJUXIANSHI,2019NIAN,JIANGXIANGXINGBAIJIUCHANNENGYUE55WANQIANSHENG,WANCHENGXIAOSHOUSHOURU1350YIYUANZUOYOU,TONGBI2018NIANZENGZHANGYUE22.7%,XINGYEZHANBIYUE20%;SHIXIANLIRUNYUE550YIYUAN,TONGBIZENGZHANGYUE22%,XINGYEZHANBIYUE38%。

ZAIXIAOSHOUSHOURUHELIRUNSHUANGSHUANGSHIXIAN20%YISHANGZENGZHANGDETONGSHI,YIBAIJIUXINGYE7%DECHANNENG,SHIXIANLE21.3%DEXIAOSHOUSHOURUHE42.7%DELIRUN,JIANGXIANGXINGBAIJIUYICHENGWEIMINGFUQISHIDE“HUANGJINCHANYE”。GENJUQUANTUJIANGJIUGONGZUOSHIDEYUCE,WEILAIJINIANNEI,WOGUOJIANGJIUCHANNENGJIANGDADAO80WANQIANSHENGZUOYOU。

02、仁怀产区到底有多少产量?

YOUXINGYEZHUANJIARENWEI,WEILAIJIANGJIUDENEIBUJINGZHENG,YIDINGSHIYITUOYUMAOTAIZHEN、RENHUAI、GUIZHOU、CHISHUIHEHEXINCHANQUDEGUIMOJINGZHENGSAI。NEIME,ZUOWEIJIANGJIUDEHEXINCHANQU,RENHUAICHANQUDECHANNENGSHIDUOSHAONI?

JUQUANTUJIANGJIUGONGZUOSHIQUANWEISHUJUTONGJIXIANSHI,RENHUAICHANQUCHANLIANG25WANQIANSHENG,SICHUANCHANQUYUE12WANQIANSHENG。DANSHIRENHUAICHANQUJIANGJIUDECHANNENGHELIRUNSHIDUOSHAONI?JULEJIE,GUOQUYINIAN,CHISHUIHELIUYUJIANGXIANGXINGBAIJIUCHANNENGYUEWEI47WANQIANSHENG,ZHANQUANGUOJIANGJIUCHANNENGDE85%,SHIXIANYINGSHOUYUE1244YIYUAN,ZHANQUANGUOJIANGJIUSHICHANGDE90%YISHANG,YIJINGXINGCHENGLEDIANXINGDECHANYEJIQUN。

ERGUANYULIRUNHECHANZHI,HAIWEIYOUGUANFANGSHUJUDINGLUN,JUJIANGJIUZHUANJIAZHOUSHANRONGFENXI,RENHUAICHANQUDEJIANGJIUCHANLIANGCHANNENGYUE45WANQIANSHENG。TICHUMAOTAI,RENHUAICHANQUDECHANZHIYUE300YIYUAN,ERLIRUNZESHIBUJIEZHIMI。TATIDAO,RENHUAICHANQUDEJIANGJIUCHANLIANGSHUJU,HEGUANFANGSHUJUYOUSUOCHURU,YUANYINSHIGUANFANGSHUJUJIANGQITAXIANGXINGBAIJIU、FEIGUOBIAOLEIJIANGJIUYEJIRUQIZHONGLE,BIRU,RENHUAIBAIJIUZONGCHANLIANG,BAOKUOLEBAINIANHUTU、XIAOHUTUXIANDENGNONGXIANGXINGBAIJIUDECHANLIANG。ZHEIJIUXUYAOBARENHUAIDENONGXIANGXINGBAIJIU、FEIGUOBIAOLEIJIANGJIU(TEZHICUANJIU)DECHANLIANG,CONGRENHUAIBAIJIUZONGCHANLIANGZHONGTICHUCHULAI,DECHUDELIANGCAISHIRENHUAICHANQUDEJIANGJIUCHANLIANG。ZONGSHANGSUOSHU,2019NIANRENHUAICHANQUJIANGJIUCHANLIANGYUEWEI20WANQIANSHENG,GENGJIEJINZHENSHIQINGKUANG。

ZHOUSHANRONGBIAOSHI,RENHUAICHANQUDINGFENGSHI,SHENGCHANJIAOCHIDA6.5WANKOU。DAO2019NIANCUNXU、RENGYOUSHENGCHANNENGLIDEJIAOCHI,JUCESUANJUEBUCHAOGUO5WANKOU。ANZHAOMEIKOUJIAOCHI8-10DUNDENIANCHANLIANG,QICHANNENGQUZHONGJIANZHI,YUEWEI45WANQIANSHENG。“RENHUAICHANQUDECHANZHI,SHIZAITICHUMAOTAIJITUANJIQIZIGONGSIRUMAOTAIJIKAI、MAOTAIBAOJIANGONGSIHOU,GENJURENHUAICHANQUDEWULIU、SHUISHOUDENGZONGHEPANDUANDECHULAIDE。”

03、酱酒井喷,谁在分食千亿蛋糕

HAOWUYIWEN,ZAIJIANGJIUREDEJIACHIXIA,YUELAIYUEDUODEQIYEDOUJIARUDAOLEQIANYIDANGAODEGUAFENZHONG。DANZHEIXIEQIANFUHOUJIDEQIYEZHONG,SHEICAINENGZHENZHENGGUAFENDAOZHEIGEQIANYIDANGAONI?

GENJUSHUJUXIANSHI,WOMENKEYIKANDAOSANGEKUAISUFAZHANDETIDUI。

YISHIYIMAOTAI、LANGJIU、XIJIUWEIDAIBIAODETOUBUQIYE。GENJUXIANGGUANTONGJI,2019NIAN,YIMAOTAI、LANGJIU、XIJIU、GUOTAI、JINSHA、ZHENJIU、DIAOYUTAIWEIDAIBIAODECHISHUIHELIUYUDEJIANGXIANGJIUQIYEHEJIYINGSHOU1260.1YIYUAN,ZHANQUANGUOJIANGJIUXIAOSHOUDE92%。QIZHONG,MAOTAI2019NIANWANCHENGYINGSHOU854YIYUAN(BAOHANXIJIU),ZHANJUZHENGGEJIANGJIUDEBANBIJIANGSHAN。

ERSHIYIGUOTAI、JINSHA、ZHENJIU、DIAOYUTAIHEHANKEWEIDAIBIAODEDIERTIDUI,ZHEIGETIDUIDEXIAOSHOUEJINNIANDOUKEDA20YIYUANZUOYOU。GENJUGONGKAISHUJUXIANSHI,JINSHAYIYU11YUE25RIWANCHENGLEJINNIAN24YIYUANDEXIAOSHOUMUBIAO,TIQIANWANCHENGRENWU,ZHENJIUYEZAIJINQIDEHUISHANGBIAOSHIWANCHENGLECHAOGUO20YIYUANDEXIAOSHOUE。BEIJINGZHENGYITANGYINGXIAOZIXUNYOUXIANGONGSIZONGJINGLI、ZHENGPINTANGJIANGJIUZIXUNJIGOUDONGSHIZHANGSHAOLINGLIBIAOSHI,ZAIMAOTAIDEDAIDONGXIA,YIJINSHA、GUOTAIWEIDAIBIAODEXINTOUBUJIANGJIUQIYE,NIANXIAOSHOUETUPO30YIYUANWENTIBUDA。

SANSHI1YI~10YIGUIMOJIANGJIUQIYEYEZAIKUAISUFAZHAN,ZHEIBUFENQIYEZHUYAOYITANJIU、JIUZHONGJIUJITUAN、XIAOHUTUXIAN、YUNMENDENGJIANGJIUQIYEWEIZHU,ERQIZHONGDADUOJIZHONGZAI1YI~5YIYUANZHIJIAN。JINXIENIANLAI,ZHEIBUFENJIANGJIUQIYEYEZAIKUAISUFAZHAN,FENQIZHIZHUI,DONGZUOPINPIN。

DANGRANDISANTIDUIYIHOU,QISHIYEYOUHENDUOJIANGJIUQIYEZAIBUDUANJUEQI,ZHISHIZHEIBEIHOUYECUNZAIGENGDUODELUANXIANG。

04、利润高?酱酒的主流价格带在哪?

JINGUANSHIMIANSHANG,JISHIDAOBAIYUANZUOYOUDEJIANGJIUCHANPINBUSHAO,DANSHISHIJISHANGJIANGJIUDEZHUYAOJIAGEDAI,ZHUYAOBIAOXIANZAILIANGGEJIAGEDAI,YIGE200~300YUAN、300~800YUAN。

HEIGEZIXUNJITUANDONGSHIZHANGXUWEIRENWEI,WEILAIZAI200~300YUANJIAWEIDEJIANGJIUCHANPINJIANGHUIXINGCHENGYIPIAN“CHAOJIHONGHAI”。YOUQIDUIYUYIXIEMAOTAIZHENZHONGXIAOXINGJIANGJIUQIYE。ZHEIGEJIAWEIJIANGHUICHENGWEITAMENSHENGCUNDEHEXINJIAGEDAI。JIANGXIANGJIUSHICHANGDEBUDUANTISHENG,JIANGXIANGZHONGGAODUAN、CIGAODUANJIAWEIDESHANGWUXIAOFEIJIANGYINGLAILIANGHAOFAZHANJIYU,JIANGXIANGJIUQUANGUOHUAJINCHENGBUDUANSHENRU,JIANGXIANGSHICHANGGUIMOJIANGBUDUANKUORONG。

ERWEILAI,500~800YUANJIAGEDAIJIANGJIANGXIANGJIUKUAYUEPINZHIHECHANYEPINGJIATIXI,ZOUXIANGSHICHANGHUADAOLU。BEIJINGZHENGYITANGZHANLVEZIXUNJIGOUZONGJINGLI、SHANGHAIZHENGPINTANGJIANGJIUZIXUNJIGOUDONGSHIZHANGSHAOLINGLIRENWEI,JIANGJIUDEJIAGEYOUSANDAQUSHI:

1、500-700YUANJIAWEICHANPINWEILAIBIRANJIJIXIANGQIANYUANJINFA,RUZHAIYAO、JIAOZANG1988,TIJIASHIBIRANTONGDAO,ZAIQUSUZAOYIGEGEMINGXINGDADANPINSHIJIANJUDE,ERCAIYONGMAOWUJIANGUOJIAODETIJIASHIBIRAN,ZUIHOUDADAOYUWULIANGYEGUOJIAOQINGHUALANGCHUANTONGGAODUANCHANPINJINGZHENGDEJUMIAN;

2、100-200元一定是茅台的王子酒、迎宾酒、习酒金质、银质这类全国化规模产品天下,依靠大品牌大规模取胜;

3、300-600YUAN,HUICHENGXIANJIXUDANSHENGXINCHANPINHEXINPINPAI,SHIJIANGJIUZUIJIZHONGDEJIAWEIDUAN。GENJUSHANGMIANDEJIAGEDUANFAZHANQINGKUANG,GEGEJIAWEIDUANDEJIANGXIANGCHANPINBIRANXUYAO“ZIZHONGBUDUI”,500~800YUANJIAGEDAIJIANGCONGSANGEFANGMIANTUIDONGLEJIANGXIANGQIYECHIXUXINGFAZHAN。YISHI“WUBAXIAN”TIGAOJIANGJIUQIYEZHANLVEXITONGHUASHUIPING,TISHENGZHANLVEDUIKANGNENGLI;ERSHI“WUBAXIAN”QIANGHUAJIANGJIUQIYECHANPINJIEGOUHUAZHILIANG,JIANLIHEBAOCHIJIAGELINGXIANYOUSHI;SANSHI,“WUBAXIAN”TISHENGJIANGJIUQIYEZHANSHUXIUYANG,TONGGUOCHAOJIZHANSHU,JIANLIJINGZHENGLIDEMOSHIHEYUSUANTIXI

05、高利润、强竞争下,酱酒发展的“上限”是什么?

ZAIJIANGJIUREDEBEIHOU,WOMENYEKEYIKANDAO“WEI”HE“JI”DEBINGCUNZHITAI。ZHONGGUOSHIPINGONGYEXIEHUIDANGWEISHUJI、FUHUIZHANGJIANMISHUZHANGMAYONGJINQIZAIJIESHOUMEITICAIFANGDESHIHOUTIDAO,“JIANGJIUZHEIYANGFAZHANYAOCHUWENTI!”CONGZHEIJUHUADEBEIHOU,WOMENBUDEBUSIKAOKUAISUFAZHANDEBEIHOU,JIANGJIUFAZHANDE“SHANGXIAN”DAODIZAINALI。

MAYONGBIAOSHI,DUIJIANGJIUFAZHANQIANJINGDEDANYOU,SHICHUYUDUISHENGTAI“SHANGXIAN”DEKAOLV。ZAINIANGJIUDEGUOCHENGZHONG,PINZHIHESHENGTAIXIXIXIANGGUAN,YIGECHANYEFAZHANGUOKUAI,DUISHENGTAIDEYAOQIUYEJIUYUEGAO。

JINXIENIANLAI,SUIRANJIANGJIUKUAISUKUORONG,DANSHIZHONGYOUXIAN,ZHEIBEIHOUZHUYAOSHIYINWEIJIANGJIUCHANNENGDEYOUXIAN,“XIQUE”SHIJIANGJIUDETEDIANZHIYI。SHOUZHIYUTESHUDEDILITIAOJIANDEXIANZHI,GEJIUQIMIANLINBUTONGCHENGDUDECHANNENGTIANHUABAN。

DANZAIQIANYIJIANGJIUSHICHANGRONGLIANGHEGAOLIRUNDEXIYINXIA,BUDUANTUPOCHANNENGDETIANHUABAN,TONGGUOJIGAIKUOCHANYECHENGWEILEGEDAZHULIUQIYEDEFAZHANFANGXIANGZHIYI。BIRU,MAOTAI、XIJIU、LANGJIU、GUOTAI、JINSHA、ANJIU、DANQUANDENG,ZAIJINNIANLAIXIANHOUQIDONGLEKUOCHANJIHUA。YOUQISHI2019NIAN,GENGDUODEJIANGJIUJUNTUANJIARULE“KUOCHAN”DADUI。

JINNIAN9YUE,MAOTAIFABUXIAOXICHENG,MAOTAIJIUZHIJIUXINTOUCHANCHEJIANZAI9YUE10RISHISHENGCHAN,BINGYU10YUE17RIQUANMIANTOUCHAN,ZHEIBIAOZHIZHE“SHISANWU”MAOTAIJIUJIGAIKUOJIANXIANGMUQUANMIANWANGONG,ZHEITONGSHIYIWEIZHE2MAOTAIJIU5.6WANDUNCHANNENGJIANGZAI2021NIANQUANMIANSHIFANG。

LANGJIUFANGMIAN,GENJULANGJIUDEZHAOGUSHUOMINGSHU,LANGJIUMUQIANJIANGJIUCHANNENGYIDA1.8WANDUN,ZAILIANGNIANHOUXINZENGJIANGXIANGJIUJIJIUCHANNENG2.27WANDUN,CONGERXINGCHENG5WANDUNDENIANCHANNENG。

JINNIAN4YUE,GUIZHOUANJIUJITUANBIAOSHIJIANGZAI“CHISHUIJIUGU”KUOCHAN,JUXI,ANJIUCHISHUIJIUGUJIANCHENGHOU,JIANGSHIXIANNIANCHAN2WANDUNDAQUJIANGXIANGZHIJIU、6WANDUNZHIQU、10WANDUNTAOTANCHUJIUDEZONGHETILIANG。

此外,今年3月,在四川省发布的重点项目中,泸州市计划投资200亿元,在赤水河对岸的古蔺县茅溪镇打造一个酱酒园区。

SUIZHEZHEIXIEKUOCHANJIHUADEDACHENG,WEILAIJIANGJIUDECHANNENGJIANGTISHENG45%YISHANG。ERZHEIYANGDEZENGSU,DUIJIANGJIUCHANYEDEFAZHANERYAN,SHILIHAODE,DANDUIYUSHENGTAIERYAN,YECUNZAIHENDADEYINHUAN。MAYONGRENWEI,RUGUOJIANGJIUJIXUBAOCHIZHEIZHONGKUOCHANJIEZOUHEFAZHANFANGSHI,HENKENENGDADAOSHENGTAISHANGXIAN,DUIPINZHIZAOCHENGYANZHONGYINGXIANG,DUICHANYEFAZHANZAOCHENGCHENZHONGDAJI。

YINCI,JIANGJIUZAIKUAISUFAZHANDETONGSHI,YEYAOJIAQIANGDUIZHILIANGDEBAWO,YISHIXIANKECHIXUFAZHAN。YOUZHUANJIARENWEI,XIQUESHIJIANGXIANGXINGBAIJIUDETIANRANSHUXING,YEYINGDANGCHENGWEIQIZUIXIANZHUDESHICHANGSHENFENBIAOQIAN,ZHIYOUBASHAOSHUHAOJIANGJIUDE“XIQUE”HUCHENGHEWADEGENGSHEN,CAINENGBAOZHANGJIANGJIUDEGAOZHILIANGKECHIXUFAZHAN。

    关键词:酱酒 白酒板块  来源:酒说  苏一
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