2020年席卷全国的酱酒热，让诸多酱酒品牌备受瞩目。在诸多酱酒企业销量持续走高之际，除了高高在上的茅台之外，谁还能跨越百亿，进入一线阵营?这成为大家关注的焦点。

01、第二阵营双峰并立

MAOTAIYIQIANYITILIANGGAOGAOZAISHANG，CHENGWEIJIANGJIUCHANYEJUWUBAYIBANDECUNZAI。JINSUIQIHOUDE，ZESHIJINTIEMAOTAIQIEZHENGTIYINGSHOUYIJINGCHAOGUOBAIYIDELANGJIU，ERTONGSHUMAOTAIJITUANDEXIJIU，TONGYANGYIJIAOKUAIDEZENGFUHEDADETILIANG，YUEJUJIANGJIUDIERZHENYINGZHIZHONG。

“过去主流香型之中，以浓香型品牌最多，体量。”酒业营销专家吕正春表示，相较而言，酱香型在大众的印象中似乎仅有茅台一家，成规模的企业并不多。

DANSHIZAINONGXIANGXINGLIUXINGDUONIANHOU，JIANGXIANGXINGBAIJIUYIQI“GONGYIFUZA、ZHUCUNNIANFENJIUYUAN”WEIHEXINXUANCHUANDIAN，CHENGGONGJISHENERSHANG，CONGXIAOZHONGHUADECHANPINBIANSHENWEIXINGYEREDIAN，SHOUDAOJINGXIAOSHANGDETUIBOZHULANHEXIAOFEIZHEDEZHUIPENG，YIYUEERCHENGWEIZHULIU。ZHEIZHONGBIANHUAZIRANDAIDONGLEJIANGJIUCHANYEDEFAZHAN，YIXIEYIJIANGJIUWEIZHUDADEQIYEFENFENKUOZHANG，BAOKUOYIXIEZHIQIANYINONGXIANGWEIZHUDADEQIYEYESHEZUQIZHONG。

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02、第三阵营诸强争霸

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以酱香酒的产区贵州而论，此前形成了4大阵营，茅台为阵营，习酒、王子酒、迎宾酒等茅台系列酒为第二阵营，国台、董酒、金沙、珍酒、贵州醇等外资注入的企业为第三阵营，青酒、安酒、鸭溪、匀酒等为主的地方性知名企业为第四阵营。 　　根据2018年的统计显示，贵州省白酒产业中，销售收入亿元以上企业48户，其中，销售收入百亿元以上企业仅有茅台集团1家，销售收入20亿元以上企业包括有习酒公司、金沙酒业、国台酒业3家企业，销售收入在5亿元以上的企业主要有青酒、酒中酒等。另外，华泽集团旗下的珍酒等企业，也具备较强的实力。

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03、跨越百亿还需酱酒整体走强

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“如果以百亿体量为标杆的话，那么大部分酱酒企业仍在门外徘徊。”营销专家吕正春分析称，在浓香领域，仅以川酒而论，就包括五粮液、泸州老窖、剑南春等数家企业进入百亿俱乐部，此外还有江苏的洋河同样早早跨越百亿。

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酒业泰斗梁邦昌面对酱酒的热潮，保持了冷静和理性，“如今全国酱酒品牌集群式爆发、获得资本加持、产品不断创新，但也正是如此，我们更要理性地对待酱酒的发展，理性地筹划酱酒的布局和市场。”

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