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酱酒百亿俱乐部 谁能跨越?

2020-12-24 09:08  中国酒业新闻  佳酿网  字号:【】【】【】  参与评论  阅读:

2020年席卷全国的酱酒热,让诸多酱酒品牌备受瞩目。在诸多酱酒企业销量持续走高之际,除了高高在上的茅台之外,谁还能跨越百亿,进入一线阵营?这成为大家关注的焦点。

01、第二阵营双峰并立

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“过去主流香型之中,以浓香型品牌最多,体量。”酒业营销专家吕正春表示,相较而言,酱香型在大众的印象中似乎仅有茅台一家,成规模的企业并不多。

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02、第三阵营诸强争霸

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以酱香酒的产区贵州而论,此前形成了4大阵营,茅台为阵营,习酒、王子酒、迎宾酒等茅台系列酒为第二阵营,国台、董酒、金沙、珍酒、贵州醇等外资注入的企业为第三阵营,青酒、安酒、鸭溪、匀酒等为主的地方性知名企业为第四阵营。   根据2018年的统计显示,贵州省白酒产业中,销售收入亿元以上企业48户,其中,销售收入百亿元以上企业仅有茅台集团1家,销售收入20亿元以上企业包括有习酒公司、金沙酒业、国台酒业3家企业,销售收入在5亿元以上的企业主要有青酒、酒中酒等。另外,华泽集团旗下的珍酒等企业,也具备较强的实力。

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03、跨越百亿还需酱酒整体走强

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“如果以百亿体量为标杆的话,那么大部分酱酒企业仍在门外徘徊。”营销专家吕正春分析称,在浓香领域,仅以川酒而论,就包括五粮液泸州老窖剑南春等数家企业进入百亿俱乐部,此外还有江苏的洋河同样早早跨越百亿。

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酒业泰斗梁邦昌面对酱酒的热潮,保持了冷静和理性,“如今全国酱酒品牌集群式爆发、获得资本加持、产品不断创新,但也正是如此,我们更要理性地对待酱酒的发展,理性地筹划酱酒的布局和市场。”

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    关键词:酱酒 百亿俱乐部  来源:华夏酒报  杨孟涵
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