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今世缘2021年启动四大营销战役 “十四五”营收目标破百亿

2020-12-30 15:27  中国酒业新闻  佳酿网  字号:【】【】【】  参与评论  阅读:

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今世缘交出“十三五”成绩单 2021年启动四大营销战役

在总结十三五期间的发展时,今世缘酒业党委书记、董事长周素明表示,今世缘在“十三五”期间深入推进“五力工程”,“品牌+渠道”双驱动营销体系成效凸显,市场高质量发展态势初步形成。同时,公司营收实现翻番,利税也同步实现翻番。

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JINSHIYUANTEALEIYISHANG(CHUCHANGJIACHAOGUO100YUAN/PING)ZHANBIYOU2015NIAN69.5%TISHENGZHI2020NIAN90%ZUOYOU;SANDAPINPAI(GUOYUAN、JINSHIYUAN、GAOGOU)ZHUDAOCHANPINXIAOSHOUZHANBIYOU2015NIAN77.5%TISHENGZHI2020NIAN90%YISHANG;SHENGNEISHICHANGZHANYOULVJINYIBUTISHENG,SHENGWAISHICHANGXIAOSHOUGUIMOZENGZHANGJINLIANGBEI;SHENGWAIJINGXIAOSHANGSHULIANGYOU2015NIAN241JIAZENGJIAZHI2020NIAN535JIA,ZHUBUCHENGXIANYOULIANGBIANXIANGZHIBIANZHUANBIANTAISHI。

此外,今世缘方面在会上明确指出,白酒产业中价格和档次是唯一认知,价位决定定位和地位,因此产品结构向上发展是必然路径,2021年启动四大营销战役。

1、QUANXINQIDONGVXIGONGJIANZHAN,FENLIQIANGZHANHUANGJINSAIDAO。TONGGUOVXILIECANYUXIAOFEISHENGJITOUBUJINGZHENG,TONGGUOYIZHUANMAIDIAN、TUANGOUWEIDAIBIAODEJINGZHUNHUA、DUOYUANHUAQUDAO,YINGDUIXIAOFEIZHESUIPIANHUAXUQIU,QUANMIANBUJUSHENGNEIGAODUANSHICHANG,YIVXICHENGJIEXIAOFEISHENGJI,QIZHONGV9WEIZHANLVEXINGXIANGCHANPIN,V6WEIZHANLVECHUBEICHANPIN,V3WEIZHANSHUSHANGLIANGCHANPIN。

2、LIXINGMOUHUAKXITISHENGZHAN,QUANLIDALAOGAODUANHUAJICHU。SIKAIDUIKAIZUOWEIGUOYUANHEXINPAN,JIAPANTIXISHIJUEDINGCHANPINSHENGMINGZHOUQIDEZHONGYAOYINSU,2021NIANQI,GONGSIJIANGSHIXINGPEIEGUANLIYISHIXIANZHONGDUANJIAPANWENDING,CUJINKONGJIAFENLISHIXIAOLUODI,BAOZHANGSHIXIANSHICHANGCENGMIANLIANGJIAQISHENGDERENWU。

3、YONGXINZUZHIDIANZANGJIHUOZHAN,CHIXUZHANGXIANCHAYIHUATESE。SUIZHEZHONGGAODUANJINGZHENGJIAJU,GONGSIZUZHIDIANZANGJIHUOZHAN,WANSHAN“DASHICHANGJICHU,ZUOXIQINGTESE,TUORICHANGXIAOFEI”YINGXIAOTUIGUANGCELVE,JIECISHIXIANJINSHIYUAN、GUOYUANSHUANGPINPAIDEXIETONGFALI,QIANGZHANZHONGGAODUAN、CIGAODUANSHICHANGFENE。

4、JIANJUEDAYINGSHENGWAITUPOZHAN,JIAKUAITUIJINQUANGUOHUAJINCHENG。2021NIANZAIZENGQIANGSHENGNEIWAIYIPANQIQUANJUSIWEIDETONGSHI,JINSHIYUANJIANGANZHAO“QUANGUOYOUYINGXIANG,HUADONGZHUZHANCHANG,GUANJIANZHANGSANJIAO”QUYUCELVE,MINGQUEGUOYUAN、JINSHIYUANSHUANGPINPAIQUANGUOHUACHAYIBUJU,JIJIMOUHUAQUANGUOHUATUOZHANLUJING。

今世缘明确“十四五”目标 营收过百亿、市值超千亿

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    关键词:今世缘 十四五  来源:佳酿网  佳酿网团队
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