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2021“川酒”总基调:稳中求进 推动高质量发展

2020-12-31 11:35  中国酒业新闻  佳酿网  字号:【】【】【】  参与评论  阅读:

RIQIAN,SICHUANSHENGZHAOKAI2021NIANQUANSHENGGONGYEHEXINXIHUAGONGZUOHUIYI,HUIYIMINGQUE,2021NIANZUOWEI“SHISIWU”KAIJUZHINIAN,ZHANZAIXINDELISHIQIDIANSHANG,SICHUANGONGYEHEXINXIHUAZHANXIANJIANGZHELIQIANGHEXIN、BUDUANBAN、TIJIAZHI,JIAKUAIPEIYUZHUANGDAXINXINGCHANYE,DALIGAIZAOTISHENGCHUANTONGCHANYE,SHENRUTUIDONG“5+1”XIANDAIGONGYETIXIJIANSHE,JIANDINGBUYIJIANSHEZHIZAOQIANGSHENG。

SHIPINYINLIAOCHANYESHI“5+1”XIANDAIGONGYETIXIDEZHIZHUCHANYE,SHIPINYINLIAOZHONGDEBAIJIUSHISICHUANTESEYOUSHICHANYE。2017NIAN,SICHUANSHENGBASHISHI“CHUANJIUZHENXING”,ZUOWEIXINSHIDAITUIDONGZHISHUXINGCHUANZAISHANGXINTAIJIEZUOCHUDEXINZHANLVEMOUHUAHEBUSHUZHIZHONGYAOZUCHENGBUFEN,DAXIANGLE“CHUANJIUZHENXING”GONGJIANZHAN;2018NIANSICHUANSHENGWEI、SHENGZHENGFUZUOCHUZHONGDIANPEIYU“5+1”XIANDAIGONGYETIXIDEJUECEBUSHU……CONGGUDAOJIN,“CHUANJIU”DOUSHISICHUANSHENGTESEYOUSHICHANYE,MIANDUI2021,“CHUANJIU”CHANYEJIANGRUHECHENGSHIERWEI?

01、不惧疫情 “川酒”迎来“V”型回升

SHIJIANBODAOJINNIAN1YUE,XINGUANFEIYANYIQINGTURUQILAI,CHEDIDALUANLERENMENDEGONGZUOHESHENGHUOJIEZOU,YISHIJIAN,GONGCHANGTINGGONG、HUOCHETINGYUN、SHANGCHANGTINGYE、XUEXIAOTINGKE……BAOKUOSICHUANZAINEIDEQUANGUOJINGJIXIANRUTINGBAI,QUANSHEHUIBEIANXIA“ZANTINGJIAN”。

然而,迎难而上的四川人、川酒人并未被疫情打倒。2月初,五粮液在行业内率先召开复工复产再部署工作会;2月10日,泸州市召开酒业系统复工复产工作会议及市酒业发展工作例会,泸州老窖同时召开会议,部署复工复产工作;剑南春公司2月初拟定了《复工复产实施方案》,于2月10日开始有序复工复产……面对疫情,各“川酒”企业精准施策、步伐一致,并取得了显著成效,并在较短时间内出现“V”型回升:今年前三季度,五粮液股份公司实现营业收入424.93亿元,同比增长14.53%;归属于上市公司股东净利润为145.45亿元,同比增长15.96%;泸州老窖实现营业收入115.99亿元,同比增长1.06%,归属于上市公司股东的净利润实现48.15亿元,同比增长26.88%。

JIZHEFAXIAN,2021NIANZHONGDUO“CHUANJIU”QIYEFAZHANSILUYUSICHUANSHENGGONGYEJINGJIFAZHANSILUJUNBUMOUERHE,JIANCHIWENZHONGQIUJINGONGZUOZONGJIDIAO,YITUIDONGGAOZHILIANGFAZHANWEIZHUTI,YISHENHUAGONGJICEJIEGOUXINGGAIGEWEIZHUXIAN,YIGAIGECHUANGXINWEIGENBENDONGLI,LUOSHIHAO“LIUWEN”“LIUBAO”GONGZUO,QIANGZHUACHENGYUDIQUSHUANGCHENGJINGJIQUANJIANSHEDENGZHONGDAJIYU,YIDAZAOXIANJINZHIZAOYEJIQUNWEIQIANYIN,YITISHENGCHANYELIANGONGYINGLIANXIANDAIHUASHUIPINGWEIGUANJIANHUANJIE,YISHISHISHUZIHUAFUNENGWEIZHONGYAOSHOUDUAN,LAOLAOBAWO“QIANGGONGYE”YAOQIU,ZHELIQIANGHEXIN、BUDUANBAN、TIJIAZHI,JIAKUAIPEIYUZHUANGDAXINXINGCHANYE,DALIGAIZAOTISHENGCHUANTONGCHANYE,SHENRUTUIDONG“5+1”XIANDAIGONGYETIXIJIANSHE,JIANDINGBUYIJIANSHEZHIZAOQIANGSHENG。

02、产区协同 实施“新生代”酒品战略

SICHUANSHENGJINGJIHEXINXIHUATINGJIUYEFAZHANCHUYANGJIANBIAOSHI,2021NIAN,“CHUANJIU”JIANGJIANCHIZHENGCEYINLING、XIANGMUQUDONG,BAOCHICHANYEWENDINGZENGZHANG。QIANGZHUACHANYEZHENGCEJIYUQI,JIAQIANGZHENGCEJINGZHUNGONGJIHEYUNXINGDIAODULIDU,ZHIDINGSHISHISICHUANSHENGBAIJIUCHANYEGAOZHILIANGFAZHANRUOGANCUOSHI;JINDINGGUANJIANWENTI,XIEDIAOLIANXIJIZHICHENGYUANDANWEIJINGZHUNSHICE,JIAKUAITUIJINZHONGDIANXIANGMUJIANSHE,BUDUANTISHENGYOUZHIBAIJIUCHANNENG。

QIANGHUAYOUSHI、JUJIAOZHONGDIAN,TISHENGCHANYEZHENGTISHILI。CHONGFENFAHUI“CHUANJIU”DUTEDESHENGTAI、GONGYI、RENWENYOUSHI,CHIXUTUIDONG“SIDAZHUCHANQU”XIETONGFAZHAN;JIXUJIADADUI“LIUDUOJINHUA”“SHIDUOXIAOJINHUA”DENGMINGYOUQIYEZHICHILIDU,“YIQIYICE”ZUZHISHISHI“BAIYIQIANGQI”“QIANYIKUAYUE”XINGDONG,SHIXIANCHANYETIDUFAZHAN;SHENHUAGONGJICEJIEGOUXINGGAIGEHEXUQIUCEGAIGE,DALISHISHI“XINSHENGDAI”JIUPINZHANLVE。

“SANHUA”GAIZAO、TESERONGHE,TUIDONGCHANYECHUANGXINFAZHAN。JIAKUAITUIJINBAIJIUXINGYEZHILIANGSUYUANTIXIPINGTAIJIANSHE,JIAQIANGXIANDAIXINXIJISHUZAINIANGZAOGONGYIZHONGDEYINGYONGTUIGUANG,TISHENGBAIJIUCHANYEJIXIEHUA、XINXIHUA、ZHINENGHUAJIANSHESHUIPING,DAZAOYIPIBAIJIUZHINENGZHIZAOYINGYONGSHIFANXIAN;CHIXUTUIDONGCHANYELIANXIANGYUANLIANGZHONGZHI、WULIUYUNSHU、DIANZISHANGWU、WENHUALVYOUDENGLINGYUTUOZHANYANSHEN,DAZAOQUANCHANYELIANRONGHEFAZHANXINMOSHI;JIJIKAIFAJIULEIWENCHUANGCHANPIN,DAZAOYIPIBAIJIUSHENGTAILVYOUJINGPINXIANLU。

强化品牌宣传、创新营销模式,持续提升“川酒”市场占有率。着力打造“川酒”整体品牌,深入开展“川酒全国行”活动,发布《川酒》宣传片并组织多渠道传播;引导企业顺应消费升级新需求,加强营销模式创新,大力推动“数字川酒”建设,不断拓宽消费市场,持续提升整体效益。

MIANDUI2021,“CHUANJIU”YIXINZHONGYOUSHU,ZAISICHUANGONGYEWENZHONGQIUJINDEZHIYINXIA,“CHUANJIU”DINGNENGZOUCHUBULVWENJIANDE2021NIAN。

    关键词:川酒 白酒板块  来源:华夏酒报  李强
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