ZHONGSUOZHOUZHI，YINWEIBAIJIUDECUNZAI，SHIDEZHONGGUOSHICIGEFU“JIUXIANGSIYI”。ZAIMOUZHONGYIYISHANGSHENZHIKEYISHUO，BAIJIUCHENGJIULECANLANDEZHONGGUOCHUANTONGWENHUA。ERZUOWEIBAIJIUZUIZHONGYAONIANGZAOYUANLIAODEGAOLIANG，ZAIZHEIQIZHONGWUYIQIDAOLEJUGONGZHIWEIDEZHULI。

BIZHEZUOWEIYIGEJIUYECONGYEZHE，ZAISHENQIEGANSHOUBAIJIUWUQIONGMEILIDETONGSHI，GENGJIAGANTANDAZIRANFUYUGAOLIANG“SHENGHUAWEIJIU”DEZHEIGEDUTESHIMING。YEZHENGSHIYINCI，DUIYU“CHUNLIANGJIU”YOUZHEJINHUQIANGPOZHENGSHIDEZHUIQIU。

日前，小炉工坊最新推出的一款名为“粮心”的酱酒引起了笔者的注意。单从品牌名不难看出，无非是要传达两层意思，一是纯粮酒，二是一语双关做有“良心”的酒。该酒是坤沙酱酒，由于是厂家直营，砍掉了所有中间环节的利润，所以在促销时价格可以达到百元以内，号称“百元酱酒价格杀手”，而这也是引起笔者兴趣的关键所在。

ZAIJIUYOUDEPUBIANRENZHILI，KUNSHAJIANGJIUDENIANGZAOXUYAOYANGEZUNXUN12987GONGYI，ERJIJIUYEZHISHAOZHUCUN3NIANYISHANGFANGKEJINXINGGOUDIAOSHANGSHI，MEIYIGEHUANJIEDOUXUYAOTOURUDALIANGDERENLIWULI，ZHEIWUYIZENGJIALEJIUDECHENGBEN，BAIYUANNEIMEIYOUHAOJIANGJIU，ZHEIJIHUCHENGWEILEJIUYOUMENDEGONGSHI。ZHEIKUANHAOCHENG“BAIYUANJIANGJIUJIAGESHASHOU”DELIANGXINJIUJIUJINGKAOBUKAOPU，BIZHEJUEDINGYISHIJIUJING。

外观设计

LIANGXINDEBAOZHUANGSHEJIHENJIANJIE，DANYEHENYONGXIN。WAIHESHIDANHUANGSE，CAILIAOSHIKAZHI，BINGJIEHETANGYINHEYAWENGONGYIZHIZUOERCHENG，ZUOGONGBIJIAOJINGXI。YONGSHOUQINGQINGCHUMO，HESHENJIANTING，QIEAOTUYOUZHI，HENYOUCENGCIGAN。HESHENZHENGFANMIANBIANYUANSHIYIQUANTANGJINGONGYIDEMAISUI，ZHEIYINGGAISHILIANGXINZAIYICIQIANGDIAOJIUTIDECHUNLIANGNIANG。

ZIXIDUANXIANGHESHEN。ZHENGSHANGFANGPINPAIMING“LIANGXIN”，CAIYONGQIGUTANGJINGONGYIZHANJUCWEI，QISHANGXIALIANGDUANJUNZUOLEDUTESHEJI。LIANGXINSHANGFANGSHICHUPINFANGXIAOLUGONGFANGZIYANG，BINGBANYOUTANGHONGYINZHANGFENGGE，XIAFANGBIAOZHUDE“GUFANIANGJIUDASHICHUANCHENG”ZIYANG，ZHANGXIANZHEJIUTICHUSHENDEGAOGUI。SANZHEZHUCIFENMINGXIANGFUXIANGCHENG，HENSHIXINGMU。

ZHENGTILAIKAN，LIANGXINDEDIYIGUANGANHECHUGANBUCUO，JIRENYIZHONGGANJINGZHIGAN，YONGYIGECILAIBIAODANEIJIUSHI“JIANYUESUYA”。RUJINBAIJIUXINGYETICHANGBAOZHUANGZOUJIANYUELUXIAN，LIANGXINXIANRANZUODAOLEZHEIYIDIAN。BIZHECENGCEPINGGUODUOKUANBAIJIU，GAODUANDAQISHANGDANGCIDEYOUZHI，DIDIAOSHEHUAYOUNEIHANDEYOUZHI，LEISILIANGXINZHEIYANGJIANYUEYOUGEXINGDECHANPINYEBUZAISHAOSHU，ZHEIFANYINGLEXIAOFEIQUNTIDESHENMEIQUSHIZAIFASHENGBIANHUA。

粮心采用的是白色茅型瓶，因为飞天茅台的存在，该瓶型已成酱酒的标配。粮心的瓶型虽无新意，但却有足够的辨识度。同时，其主标的设计风格与包装正反面如出一辙。

观色、闻香、品味

CONGLIANGXINGONGKAIDESUOXUANYONGJIJIUHEDIAOWEIJIUNIANFENJIBIZHONGLAIKAN，10NIANCHEN、8NIANCHENHE5NIANCHENDEJIANGXIANGDIAOWEIJIUZHANBIFENBIEWEI3%、5%HE12%，3NIANCHENDECHUNLIANGJIANGXIANGJICHUJIUZHANBISHI80%。ZHEIYIWEIZHELIANGXINZUIDINIANFENJIUTISHI3NIANCHENNIANG，ZUIGAONIANFENJIUSHI10NIANCHENNIANG，JIUTIGOUCHENGHAISHIBUCUODE。GONGKAIJIUTIGOUDIAOPEIFANG，LIANGXINSUIRANBUSHISHOUCHUANG，DANBIAOMINGLEDUIJIUTIDEXINXIN。ZHEIZHONGXINXINNENGZHICHENGQITABIAOBANGDE“BAIYUANJIANGJIUJIAGESHASHOU”DEKOUHAOMA?

KAIPING，BAJIUDAORUGAOJIAOBEIZHONG，DUIZHEGUANGXIAN“GUANQISE”，JIUTIQINGCHETOULIANG，JIUTIYANSEBIZHICHUNJINGSHUILVESHEN，DANBUMINGXIAN，ZHEIYINGDANGSHUYUJIANGXIANGJIUTEYOUDETEZHENG。GUABEIBUCUO，ZIJIUPINGMIANXIANGSHANGYANSHEN，MIMIMAMA，YOURU“LEIDI”。

KAIPINGPENXIANGYOUDIANCHONG，DANJIANGXIANGMINGXIAN。BIZHEJUEDINGBAJIUXINGYIXIAZAIJIXUCEPING。

YOUJIUYOUHUIWEN，XINGJIUBUSHIPUTAOJIUDEZHUANSHUMA，NANDAOBAIJIUYEXUYAOXINGJIU?ZONGDELAISHUO，BAIJIUKEYI“XINGJIU”，BUGUOYINXIANGXINGERYI。XIANGWEIJIAODANDEBAIJIUBUXUYAOXINGJIU，BIRUQINGXIANGXING、MIXIANGXINGDENG，TONGSHIDIDUSHUBAIJIUYEBUXUYAOXINGJIU。ERYIXIEGAODUJIANGJIU、GAODUNONGXIANGBAIJIU，ZEKEYISHIDANGXINGJIU。YINWEIBENSHENXIANGQINONGYUHOUZHONG，JINGGUOYIDINGSHIJIANXINGJIU，QIXIANGQI、KOUGANHUIFASHENGBIANHUA，YINYONGQILAIGENGJIA，BUGUOYINCHANPIN、PINPAIDEBUTONG，XINGJIUSHIJIANYOUSUOCHAYI。

JIANGLIANGXINJIUZAIJIUBEIZHONGJINGZHI15FENZHONGHOU，ZAIWENQIXIANG。KAIPINGSHIDENEIGUCHONGJINGERYIJINGMINGXIANRUOHUASHENZHISHIXIAOSHI，HUANZHIDESHIBAOMANDEJIANGXIANGHEJIAOXIANG，CENGCIGANBIJIAOFENMING。ERHOU，SONGJIURUKOU，CHUPINSHIBUMINGXIANDEYOUYAXINIZHIGANCHENGXIANLECHULAI，ERDANDANDEJIAOKUWEIYEZAIZHUANSHUNJIANSHIQU。TONGSHI，XIAYANSHIDECHONGCIGANYEYIXIAOSHI。JIAODONGSHEGEN，MANKOUJIUXIANG，JIANGXIANG、JIAOXIANGDENGZHUWEIXIEDIAO，YANJIURUHOU，MEIYOUXINLAGAN，XIQIHUIXIANG，ZEYUFANONGYU。

ZHENGTILAIKAN，LIANGXINJIUTIJIANGXIANGYOUYA、JIAOXIANGMINGXIAN、JIAOKUWEIDUAN、HUIWEIYOUZHANG，SHIYIKUANDIANXINGYOUJUYOUZISHENDUTEFENGGEDEYIKUANJIANGJIU，YOUQISHIZAIBAIYUANZHEIGEJIAGEDAISHANG，YOUSHIBIJIAOMINGXIAN。XUYAOZHICHUDESHI，HELIANGXINYIDINGYAOXINGJIU，YOUXINGQUDEJIUYOUKESHIRUSHOUCHANGSHIYIXIA，GANSHOULIANGXINZAIXINGJIUQIANHEXINGJIUHOUDEWEIMIAOBIANHUA。

HUITOUZAIKANLIANGXINDEBAOZHUANGHEZHUBIAO，DUIYUSHEJIZHEDEYONGXINYOULEYIDINGLEJIE。CHUYUDUIJIUZHIDEZIXIN，BAOZHUANGCAIYONGLEBUTAIZHANGYANGDESUYAFENGGE，BINGGONGKAILEJIUTIDEGOUDIAOPEIFANG。RUGUOYONGYIJUHUAGAIKUOLIANGXIN，NEIJIUSHI“SUYAQIWAI，LIANG(LIANG)XINQIZHONG”。HUOXUYEZHENGSHIDUIPINZHIDEGAODUZIXIN，LIANGXINCAIHANCHULE“BAIYUANJIANGJIUJIAGESHASHOU”DEKOUHAO，TANENGSHIXIAN“SHASHOU”DEBENSEMA?WOMENSHIMUYIDAI!