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从收入和消费端 广角度看高端白酒长期增长的确定性

2020-12-22 08:49  中国酒业新闻  佳酿网  字号:【】【】【】  参与评论  阅读:

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到2025年,预计随着全球高收入群体的增长,全球奢侈品市场还将保持年均4.6%的增速

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在高收入增长的大背景下,高端白酒增长的确定性存在

因为高收入者群体的大量存在,且增长较快,他们在消费时,注重品牌、崇尚健康、追求时尚、彰显个性、要求品质,而且最重要的,愿意为高端消费买单。根据相关数据统计,新中产阶层对享受型、消遣性商品关注度较高,汽车/汽车用品、数码3C、服饰鞋包、奢侈品均位于关注的前列,44.6%关注教育培训,46.8%关注奢侈品,42.8%关注美妆护肤。而在白酒消费市场,白酒消费也是分为两头,一个是高端消费,另一个是大众消费。从近年来的趋势看,白酒行业总量是在不断下降的,但高端消费的增长是显而易见的。根据有关机构的预测,未来白酒行业进入挤压式增长阶段以及高端白酒潜在空间的增长,预计2029年中国高端白酒行业市场规模将达到1600亿元,届时高端及超高端白酒市场份额预计将达40%左右。

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    关键词:高端酒 白酒板块  来源:中国酒业协会CADA  佚名
    (责任编辑:程亚利)
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