从茅台镇出发，沿着赤水河，一路向北。大约50公里处，进入贵州省习水县习酒镇。继续前行30公里左右，两岸山峦叠翠，云雾缭绕，赤水河在此变得开阔。这里便是习水县土城镇。“贵州两大历史名酒”之一的贵州安酒，就坐落于此。

沉淀百年，岁月留香。扎根赤水河畔的贵州安酒，不断变大变强，可谓赤水河酱酒核心产区酒企高质量发展的一个优秀样本。而“变大变强”的背后，来源于贵州安酒底气十足的三个核心竞争力：一是“赤水河酱酒核心产区”的资源稀缺优势，二是“万吨酱酒俱乐部”的产能稀缺优势，三是“贵州两大历史名酒”的品牌稀缺优势。

资源稀缺优势：扎根“赤水河酱酒核心产区”

SHIJIEBAIJIUKANZHONGGUO，ZHONGGUOBAIJIUKANGUIZHOU，GUIZHOUBAIJIUKANCHISHUIHE。

2019年，全国酱香型白酒以白酒行业7%产能，实现了21.3%销售收入和42.7%利润。而赤水河流域酱香型白酒占全国酱酒产能85%，实现营收占全国酱酒市场90%以上。

GUIZHOUANJIUWEIYUCHISHUIHEJIQIZHILIUTONGMINHEJIAOHUICHU。CHISHUIHELIUYUSHIJIANGXIANGBAIJIUYUANCHANDIHEZHUCHANQU，JIANGJIUCHANYEDAIHANGAICHISHUIHESHANGXIAYOUQUANZHANGYUE150GONGLI，SHIQUANQIUHUOYUEDENIANGJIUCHANYEBANKUAI、ZHONGYAODERENWENYICHANJUJIDI，JIJUCUNTUCUNJINDEJIANGJIUZIYUANXIQUEYOUSHI。DUYIWUERDESHENGTAIHUANJING，YUNYULEYIMAOTAI、XIJIU、GUIZHOUANJIUWEIDAIBIAODEZHONGDUOMINGYOUJIANGJIUPINPAI，ZHANJULEJIANGXIANGXINGBAIJIUDABANBIJIANGSHAN，SHUXIEZHEZHENHANSHIJIEDEJIANGXIANGCHUANQI。

2020NIAN9YUE，《ZHONGOUDILIBIAOZHIXIEDING》ZHENGSHIQIANSHU，WEIJIJUYUANCHANDISHUXINGDEZHONGGUOJIUQIYOUNEIXUNHUANDAOWAIXUNHUAN，PUPINGLEYITIAODAOLU。YIGUOJIADILIBIAOZHICHANPINWEIZHICHENGDECHANQUYOUSHI，RIYICHENGWEIJIUQIXINGWENZHIYUANDEJIYIN。GUIZHOUANJIUZHENGZAIJIANGCHISHUIHELIUYUDUTEDESHUITU、QIWEN、QIHOU、WEISHENGWUQUNLUODENGCHANQUHUANJING，ZHUANHUAWEIDUTEDEJIANGJIUHEXINCHANQUYOUSHI。ZHEIJIANGWEIGUIZHOUANJIUDAILAIWUXIANJIAZHIHEQIANLI。

就在不久前，贵州安酒与习酒宣布共同主办2021年贵州白酒企业发展圆桌会议。这意味着，贵州安酒将进一步携手产区酱酒企业，同心、同力、同创，共商、共建、共享，以坚守酱酒工艺为己任，以弘扬酱酒文化为志向，把赤水河酱酒核心产区建成“生态基础最牢固、生产工艺最独特、产品品质最卓越、标准体系最权威、产区品牌最响亮、酱酒文化最鲜明”的国际一流产区。

产能稀缺优势：迈向“万吨酱酒俱乐部”

MANBUZAIGUIZHOUANJIUCHANGQUNEI，LINGRENNANWANGDE，CHULEMIMANZAIKONGQIZHONGRANGRENTAOZUIDEJIANGXIANGWEI，HAIYOUCHANGQUYIPIANREHUOCHAOTIANDESHENGCHANHEJIANSHEJINGXIANG。

YIZHIYILAI，JIANGXINQIANXINGDEGUIZHOUANJIU，ZHUANZHUNIANGZAOGAOPINZHIJIANGJIU。YANGEJIANSHOU“5GE100%”BIAOZHUN：100%XUANYONGHONGYINGZINUOGAOLIANG、100%CAIYONG12987CHUANTONGDAQUJIANGJIUGONGYI、100%TAOTANZHUZANG、100%ZUZHI5NIAN、100%ZIJIANIANGZAO。

JIUZAIBUJIUQIANDEZHONGYANGSHIJIE，GUIZHOUANJIUTOUCHAN12000DUNYONGYUXINYIJIDENIANGJIUZHOUQI。YUCITONGSHI，BANSUIXINZENGDEZHIQUCHEJIANZHENGSHIJIAOFUSHIYONG，GUIZHOUANJIUNIANCHANYOUZHIGAOWENDAQUDENENGLITUPOWANDUN。

SHIJISHANG，ZI“SHIERWU”QI，GUIZHOUANJIUJIUYIJINRUDAOYIGECHIXUGAOTOURU、GAOSUDU、GAOZHILIANGFAZHANDEGUIMOHUACHANNENGKUODAGUOCHENG。ZHEICONG2011NIANYILAIDEJIANGXIANGZHIJIUCHEJIAN、JIAOCHIHECHANNENGDEZENGLIANGSHUJUKEJIANYIBAN。

2011NIAN，GUIZHOUANJIUDANGSHIDEJIANGXIANGZHIJIUCHEJIAN3DONG，JIAOCHI180KOU，CHANNENGWEI1500DUN。2018NIAN，JIANGXIANGZHIJIUCHEJIANZENGZHI8DONG，JIAOCHI480KOU，SHIXIANCHANNENG3800DUN。JINJINLIANGNIANHOU，2020NIAN，GUIZHOUANJIUYONGYOU14DONGCHEJIAN、840KOUJIAOCHI，7000DUNDECHANNENG。JIEZHIMUQIAN，GUIZHOUANJIUYIYOUGUOWANDUNJIANGXIANGJIJIUCHUBEI。MINGNIAN，YEJIUSHI“SHISIWU”KAIJUZHINIANDE2021NIAN，GUIZHOUANJIUDEJIANGXIANGZHIJIUCHEJIANJIANGDADAO21DONG，JIAOCHI1260KOU，CHANNENGPOWAN，MAIRU“WANDUNJIANGJIUJULEBU”TIDUI。

BUJINJINSHIYOUSHENGCHANSHANGDEREHUOCHAOTIAN，GUIZHOUANJIUZAIJIANSHESHANGYERUHUORUTU。GUIZHOUANJIUCHANGQUZHOUBIAN，WUSHUGAOGAOCHULIDEGONGCHENGJIAOSHOUJIA，ZAIZHAOSHIZHE“ANJIUCHISHUIJIUGU”ZHENGZHUJIANCONGTUZHIBIANWEIXIANSHI。

总投资超过50亿元、占地1500亩的“安酒赤水酒谷”全面建成后，贵州安酒将实现年产2万吨大曲酱香制酒、6万吨优质高温大曲、10万吨陶坛储酒的综合体量，产能稀缺优势将进一步彰显。如果按照未来数年酱酒风口和消费新赛道惯性，待释放贵州安酒的超万吨价值动能后，足可将贵州安酒送上“营收百亿酱酒俱乐部”梯队。

品牌稀缺优势：铸就“贵州两大历史名酒”

SHIJISHANG，ZUOWEI“GUIZHOULIANGDALISHIMINGJIU”，GUIZHOUANJIUJINBAINIANDEFAZHANLICHENG，SHIGUIZHOUBAIJIUQIYEFAZHANDEYIGEYANGBENHUOZHESUOYING。

1935NIAN，JUYOULISHIZHUANZHEYIYIDE“ZUNYIHUIYI”ZHAOKAIHOU，XISHUIXIANTUCHENGCHENGWEIWANLIZHANGZHENG“SIDUCHISHUI”DEDIYIDU，MAOTAIZHENCHENGWEIDISANDU。TONGYANGSHIZAI1930NIANDAI，GUIZHOUZUNYIRENZHOUSHAOCHENCHUANGSHEGUIZHOUANJIUDEQIANSHEN——“ZUIQUNFANG”JIUFANG。

XINZHONGGUOCHENGLIHOU，1951NIANZAI“ZUIQUNFANG”JIUFANGDEJICHUSHANG，GONGSIHEYINGCHENGLIGUOYINGANJIUCHANG。YEZHENGSHIZAIZHEIYINIAN，CHISHUIHEPANDEMAOTAIZHENSHANG，GUOYINGMAOTAIJIUCHANGZHENGSHICHENGLI。

1955NIAN，GUIZHOUANJIUYUMAOTAIGONGTONGDAIBIAOGUIZHOU，CANJIAZAIBEIJINGJUBANDEQUANGUODIYIJIENIANGJIUDAHUI。DAHUICONGQUANGUOJINBAIGECANXUANYANGPINZHONG，PINGDINGCHUDEFENJIAOGAODE18KUAN“JIAJIJIU”，MAOTAIBEIPINGDINGWEI“JIAJIJIU”DI10MING，GUIZHOUANJIUYOULIANGKUANCHANPINRUXUAN，FENBIERONGHUO“JIAJIJIU”DI8MINGHEDI17MING。

紧随而来，贵州安酒在1963年、1979年、1983年、1986年蝉联历届“贵州名酒”称号，成为“贵州八大名酒”之一。尤其是1986年的“第四届贵州省名优酒评比”活动，这是历届“贵州名酒”评选中规模最大、范围最广泛的一次评比活动。活动按照评分决定优劣，评出的“贵州名酒”分为金樽奖、银樽奖、铜樽奖，贵州安酒与茅台凭借高分荣获“金樽奖”。

1988NIAN，GUIZHOUANJIUJITUANCHENGLI，CHENGWEIZHONGGUODIYIJIABAIJIUJITUANGONGSI。BINGLIANXUSINIANWENJUQUANGUOBAIJIUCHANLIANGDIYIWEI，CHUANGZAOLEGUIZHOUNAIZHIZHONGGUOBAIJIUSHENGCHANLISHISHANGDE“QIJI”。1989NIAN，ZAIDIWUJIEQUANGUOPINGJIUHUISHANG，GUIZHOUANJIUBEIPINGWEI“GUOJIAYOUZHIJIU”，CHENGWEIHEHEYOUMINGDE“53YOU”ZHIYI。

JIANGXINQIANXINGDUONIAN，CHUSHOUBIANSHIBUFAN。2020NIAN，ZAIJINGLI5NIANYISHANGSHIJIANCHENHUAHOU，GUIZHOUANJIU(JINGDIAN)ZHENGSHISHANGSHI。JIUZHIYOUYI，PENXIANGQINGROU、YIXIANGFENGFU、RUKOUCHUNHOU、HOUWEIYOUZHANG，SHOUDAOLESHICHANGJIJIFANKUI。CHANPINWAIGUANJINGMEI，LANYOUPINGSHENYUPINGANZHIKOUWANMEIJIEHE，XINGCHENGDUTEPINPAIBIAOSHI。ZAIJINNIANQIUTANGHUISHANG，RONGHUO“DAGUOJIANGXIANG·NIANDUHAOJIANGJIU”CHENGHAO。

JUZUIXINXIAOXI，BINGCHENGBAINIANJIANGXINDEGUIZHOUANJIU，JIGUIZHOUANJIU(JINGDIAN)HOU，MUQIANYIZHENGSHITUICHUXINPINGUIZHOUANJIU(ZHENZANG)。BUJINRUCI，ZAIYINGLAI2021NIANZHIJI，GUIZHOUANJIUHAITEBIETUICHUGUIZHOUANJIU(2021XINCHOUNIUNIANJINIANJIU)。

YOUYOUCHISHUIHE，YANYANJIANGXIANGJIU。ZUOWEI“GUIZHOULIANGDALISHIMINGJIU”ZHIYI，GUIZHOUANJIUJIANSHOUBAINIANCHUANCHENG，JIXUBINGCHENGJIANGXINJINGSHEN，XIANGXINPINZHIDELILIANG，NIANGZAOCHUGENGJIAYOUYIDEJIANGZHONGJIANGPIN!