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贵州安酒:赤水河酱酒核心产区的高质量发展样本

2020-12-09 16:52  中国酒业新闻  佳酿网  字号:【】【】【】  参与评论  阅读:

茅台镇出发,沿着赤水河,一路向北。大约50公里处,进入贵州省习水县习酒镇。继续前行30公里左右,两岸山峦叠翠,云雾缭绕,赤水河在此变得开阔。这里便是习水县土城镇。“贵州两大历史名酒”之一的贵州安酒,就坐落于此。

沉淀百年,岁月留香。扎根赤水河畔的贵州安酒,不断变大变强,可谓赤水河酱酒核心产区酒企高质量发展的一个优秀样本。而“变大变强”的背后,来源于贵州安酒底气十足的三个核心竞争力:一是“赤水河酱酒核心产区”的资源稀缺优势,二是“万吨酱酒俱乐部”的产能稀缺优势,三是“贵州两大历史名酒”的品牌稀缺优势。

资源稀缺优势:扎根“赤水河酱酒核心产区”

SHIJIEBAIJIUKANZHONGGUO,ZHONGGUOBAIJIUKANGUIZHOU,GUIZHOUBAIJIUKANCHISHUIHE。

2019年,全国酱香型白酒以白酒行业7%产能,实现了21.3%销售收入和42.7%利润。而赤水河流域酱香型白酒占全国酱酒产能85%,实现营收占全国酱酒市场90%以上。

GUIZHOUANJIUWEIYUCHISHUIHEJIQIZHILIUTONGMINHEJIAOHUICHU。CHISHUIHELIUYUSHIJIANGXIANGBAIJIUYUANCHANDIHEZHUCHANQU,JIANGJIUCHANYEDAIHANGAICHISHUIHESHANGXIAYOUQUANZHANGYUE150GONGLI,SHIQUANQIUHUOYUEDENIANGJIUCHANYEBANKUAI、ZHONGYAODERENWENYICHANJUJIDI,JIJUCUNTUCUNJINDEJIANGJIUZIYUANXIQUEYOUSHI。DUYIWUERDESHENGTAIHUANJING,YUNYULEYIMAOTAI、XIJIU、GUIZHOUANJIUWEIDAIBIAODEZHONGDUOMINGYOUJIANGJIUPINPAI,ZHANJULEJIANGXIANGXINGBAIJIUDABANBIJIANGSHAN,SHUXIEZHEZHENHANSHIJIEDEJIANGXIANGCHUANQI。

2020NIAN9YUE,《ZHONGOUDILIBIAOZHIXIEDING》ZHENGSHIQIANSHU,WEIJIJUYUANCHANDISHUXINGDEZHONGGUOJIUQIYOUNEIXUNHUANDAOWAIXUNHUAN,PUPINGLEYITIAODAOLU。YIGUOJIADILIBIAOZHICHANPINWEIZHICHENGDECHANQUYOUSHI,RIYICHENGWEIJIUQIXINGWENZHIYUANDEJIYIN。GUIZHOUANJIUZHENGZAIJIANGCHISHUIHELIUYUDUTEDESHUITU、QIWEN、QIHOU、WEISHENGWUQUNLUODENGCHANQUHUANJING,ZHUANHUAWEIDUTEDEJIANGJIUHEXINCHANQUYOUSHI。ZHEIJIANGWEIGUIZHOUANJIUDAILAIWUXIANJIAZHIHEQIANLI。

就在不久前,贵州安酒与习酒宣布共同主办2021年贵州白酒企业发展圆桌会议。这意味着,贵州安酒将进一步携手产区酱酒企业,同心、同力、同创,共商、共建、共享,以坚守酱酒工艺为己任,以弘扬酱酒文化为志向,把赤水河酱酒核心产区建成“生态基础最牢固、生产工艺最独特、产品品质最卓越、标准体系最权威、产区品牌最响亮、酱酒文化最鲜明”的国际一流产区。

产能稀缺优势:迈向“万吨酱酒俱乐部”

MANBUZAIGUIZHOUANJIUCHANGQUNEI,LINGRENNANWANGDE,CHULEMIMANZAIKONGQIZHONGRANGRENTAOZUIDEJIANGXIANGWEI,HAIYOUCHANGQUYIPIANREHUOCHAOTIANDESHENGCHANHEJIANSHEJINGXIANG。

YIZHIYILAI,JIANGXINQIANXINGDEGUIZHOUANJIU,ZHUANZHUNIANGZAOGAOPINZHIJIANGJIU。YANGEJIANSHOU“5GE100%”BIAOZHUN:100%XUANYONGHONGYINGZINUOGAOLIANG、100%CAIYONG12987CHUANTONGDAQUJIANGJIUGONGYI、100%TAOTANZHUZANG、100%ZUZHI5NIAN、100%ZIJIANIANGZAO。

JIUZAIBUJIUQIANDEZHONGYANGSHIJIE,GUIZHOUANJIUTOUCHAN12000DUNYONGYUXINYIJIDENIANGJIUZHOUQI。YUCITONGSHI,BANSUIXINZENGDEZHIQUCHEJIANZHENGSHIJIAOFUSHIYONG,GUIZHOUANJIUNIANCHANYOUZHIGAOWENDAQUDENENGLITUPOWANDUN。

SHIJISHANG,ZI“SHIERWU”QI,GUIZHOUANJIUJIUYIJINRUDAOYIGECHIXUGAOTOURU、GAOSUDU、GAOZHILIANGFAZHANDEGUIMOHUACHANNENGKUODAGUOCHENG。ZHEICONG2011NIANYILAIDEJIANGXIANGZHIJIUCHEJIAN、JIAOCHIHECHANNENGDEZENGLIANGSHUJUKEJIANYIBAN。

2011NIAN,GUIZHOUANJIUDANGSHIDEJIANGXIANGZHIJIUCHEJIAN3DONG,JIAOCHI180KOU,CHANNENGWEI1500DUN。2018NIAN,JIANGXIANGZHIJIUCHEJIANZENGZHI8DONG,JIAOCHI480KOU,SHIXIANCHANNENG3800DUN。JINJINLIANGNIANHOU,2020NIAN,GUIZHOUANJIUYONGYOU14DONGCHEJIAN、840KOUJIAOCHI,7000DUNDECHANNENG。JIEZHIMUQIAN,GUIZHOUANJIUYIYOUGUOWANDUNJIANGXIANGJIJIUCHUBEI。MINGNIAN,YEJIUSHI“SHISIWU”KAIJUZHINIANDE2021NIAN,GUIZHOUANJIUDEJIANGXIANGZHIJIUCHEJIANJIANGDADAO21DONG,JIAOCHI1260KOU,CHANNENGPOWAN,MAIRU“WANDUNJIANGJIUJULEBU”TIDUI。

BUJINJINSHIYOUSHENGCHANSHANGDEREHUOCHAOTIAN,GUIZHOUANJIUZAIJIANSHESHANGYERUHUORUTU。GUIZHOUANJIUCHANGQUZHOUBIAN,WUSHUGAOGAOCHULIDEGONGCHENGJIAOSHOUJIA,ZAIZHAOSHIZHE“ANJIUCHISHUIJIUGU”ZHENGZHUJIANCONGTUZHIBIANWEIXIANSHI。

投资超过50亿元、占地1500亩的“安酒赤水酒谷”全面建成后,贵州安酒将实现年产2万吨大曲酱香制酒、6万吨优质高温大曲、10万吨陶坛储酒的综合体量,产能稀缺优势将进一步彰显。如果按照未来数年酱酒风口和消费新赛道惯性,待释放贵州安酒的超万吨价值动能后,足可将贵州安酒送上“营收百亿酱酒俱乐部”梯队。

品牌稀缺优势:铸就“贵州两大历史名酒”

SHIJISHANG,ZUOWEI“GUIZHOULIANGDALISHIMINGJIU”,GUIZHOUANJIUJINBAINIANDEFAZHANLICHENG,SHIGUIZHOUBAIJIUQIYEFAZHANDEYIGEYANGBENHUOZHESUOYING。

1935NIAN,JUYOULISHIZHUANZHEYIYIDE“ZUNYIHUIYI”ZHAOKAIHOU,XISHUIXIANTUCHENGCHENGWEIWANLIZHANGZHENG“SIDUCHISHUI”DEDIYIDU,MAOTAIZHENCHENGWEIDISANDU。TONGYANGSHIZAI1930NIANDAI,GUIZHOUZUNYIRENZHOUSHAOCHENCHUANGSHEGUIZHOUANJIUDEQIANSHEN——“ZUIQUNFANG”JIUFANG。

XINZHONGGUOCHENGLIHOU,1951NIANZAI“ZUIQUNFANG”JIUFANGDEJICHUSHANG,GONGSIHEYINGCHENGLIGUOYINGANJIUCHANG。YEZHENGSHIZAIZHEIYINIAN,CHISHUIHEPANDEMAOTAIZHENSHANG,GUOYINGMAOTAIJIUCHANGZHENGSHICHENGLI。

1955NIAN,GUIZHOUANJIUYUMAOTAIGONGTONGDAIBIAOGUIZHOU,CANJIAZAIBEIJINGJUBANDEQUANGUODIYIJIENIANGJIUDAHUI。DAHUICONGQUANGUOJINBAIGECANXUANYANGPINZHONG,PINGDINGCHUDEFENJIAOGAODE18KUAN“JIAJIJIU”,MAOTAIBEIPINGDINGWEI“JIAJIJIU”DI10MING,GUIZHOUANJIUYOULIANGKUANCHANPINRUXUAN,FENBIERONGHUO“JIAJIJIU”DI8MINGHEDI17MING。

紧随而来,贵州安酒在1963年、1979年、1983年、1986年蝉联历届“贵州名酒”称号,成为“贵州八大名酒”之一。尤其是1986年的“第四届贵州省名优酒评比”活动,这是历届“贵州名酒”评选中规模最大、范围最广泛的一次评比活动。活动按照评分决定优劣,评出的“贵州名酒”分为金樽奖、银樽奖、铜樽奖,贵州安酒与茅台凭借高分荣获“金樽奖”。

1988NIAN,GUIZHOUANJIUJITUANCHENGLI,CHENGWEIZHONGGUODIYIJIABAIJIUJITUANGONGSI。BINGLIANXUSINIANWENJUQUANGUOBAIJIUCHANLIANGDIYIWEI,CHUANGZAOLEGUIZHOUNAIZHIZHONGGUOBAIJIUSHENGCHANLISHISHANGDE“QIJI”。1989NIAN,ZAIDIWUJIEQUANGUOPINGJIUHUISHANG,GUIZHOUANJIUBEIPINGWEI“GUOJIAYOUZHIJIU”,CHENGWEIHEHEYOUMINGDE“53YOU”ZHIYI。

JIANGXINQIANXINGDUONIAN,CHUSHOUBIANSHIBUFAN。2020NIAN,ZAIJINGLI5NIANYISHANGSHIJIANCHENHUAHOU,GUIZHOUANJIU(JINGDIAN)ZHENGSHISHANGSHI。JIUZHIYOUYI,PENXIANGQINGROU、YIXIANGFENGFU、RUKOUCHUNHOU、HOUWEIYOUZHANG,SHOUDAOLESHICHANGJIJIFANKUI。CHANPINWAIGUANJINGMEI,LANYOUPINGSHENYUPINGANZHIKOUWANMEIJIEHE,XINGCHENGDUTEPINPAIBIAOSHI。ZAIJINNIANQIUTANGHUISHANG,RONGHUO“DAGUOJIANGXIANG·NIANDUHAOJIANGJIU”CHENGHAO。

JUZUIXINXIAOXI,BINGCHENGBAINIANJIANGXINDEGUIZHOUANJIU,JIGUIZHOUANJIU(JINGDIAN)HOU,MUQIANYIZHENGSHITUICHUXINPINGUIZHOUANJIU(ZHENZANG)。BUJINRUCI,ZAIYINGLAI2021NIANZHIJI,GUIZHOUANJIUHAITEBIETUICHUGUIZHOUANJIU(2021XINCHOUNIUNIANJINIANJIU)。

YOUYOUCHISHUIHE,YANYANJIANGXIANGJIU。ZUOWEI“GUIZHOULIANGDALISHIMINGJIU”ZHIYI,GUIZHOUANJIUJIANSHOUBAINIANCHUANCHENG,JIXUBINGCHENGJIANGXINJINGSHEN,XIANGXINPINZHIDELILIANG,NIANGZAOCHUGENGJIAYOUYIDEJIANGZHONGJIANGPIN!

    关键词:安酒 酱酒  来源:佳酿网  佚名
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