HEIJILIAOSANSHENGWEIYUZHONGGUODONGBEIBIANCHUI，TUDIFEIWO，SHANCHUANHELIUZHONGDUO，HAOCHENG“BAISHANHEISHUI”。

DONGSANSHENG，BEICHENGWEIGONGHEGUODE“ZHANGZI”，GONGYECENGJINGSHIFENFADA，DANSHISUIZHESHIJIANDETUIYI，MANMANSHIQULEYOUSHI，CHENGWEILE“LAODANAN”，“DONGBEIZHENXING”YESHIYIJIANHENTOUTENGDESHI。

KEYISHUODONGBEIJIUSHIHEQIHOU、MINZURONGHE、QUNLUOQIANXI、LURENBEIQIANCHUANGGUANDONGDENGZONGHEYINSUFENBUKAIDE，DONGBEIJIUCONGHEITUDILIZHAGEN，BANSUIZHEJINGJIWENHUAFAZHANBUDUANFANYANSHENGXI，YANBIANCHUPOJUSHIDAIYIYIDEXINGSHUAI。

01、风景这边独好

DONGBEITUDIFEIWO，SHENGCHANHONGGAOLIANG，XIANTIANJUYOUNIANGJIUDEYOULITIAOJIAN，ZAIJIHUAJINGJISHIDAI，ZIJIZIZUSIXIANGSHENGXING。DONGBEIXINGCHENGSHENGJIU，QUYUJIU，XIANXIANGJIUSIMIANKAIHUADEGEJU。

▏YI“GUANG”XINGQUANGUODEDONGBEIJIU，QUESHICENGJINGGUAGUOXUANFENG。

BIJIAOYOUMINGDEYOUHEILONGJIANGDELAOCUNZHANG、LONGJIANGJIAYUAN、HEITUDI、BEIDACANG、FUYULAOJIAODENG;LAIZIJILINDELONGQUANCHUN、DAQUANYUAN、SHENGYUANCHUN、XIAOCUNWAIDENG;HAIYOULIAONINGDESHANYANWANG、YUSHUQIAN、DAOGUANGERWUDENG。

在那个物质匮乏，国民经济不高的年代，这些东北酒撑起了各自区域的老百姓白酒消费需求。是当之无愧的东北当家酒。 说到东北的白酒品牌，大家可能对老村长、龙江家园、黑土地等大众光瓶酒印象深刻。东北光瓶酒布局从上世纪90年代开始，随着改革开放持续深入，名酒价格放开，市场消费迅速升级，更多酒企忙于制造盒装酒，提高产品溢价抢占市场，布局高端价位段。

DONGBEIJIUZEKANZHUNSHIJI，QIANGZHANGUANGPINGJIUZHEIYISHICHANGKONGDANG，ZHENGSHIZAIZHEIYISHIQI，DUOGEDONGBEIJIUPINPAIZAIQUANGUOJIAOXIANG。

2000NIANZHIHOU，DONGBEIJIUSHUANGQIBING“LAOCUNZHANG”HE“LONGJIANGJIAYUAN”TISUQUANGUOHUA，QUELILEDONGBEIJIUZAIDIDANGLINGYUDEJUEDUIYOUSHI。 LAOCUNZHANGZUIHUODENIANDAI，XIANZAINIUQICHONGTIANDENIUERDANGNIANYEZHINENGDANGXIAODI，ZAIHENAN、HEBEI、SHANDONG、TIANJIN、WANBEI、SUBEI、TASHIMINGFUQISHIDEDIYIPINGGUANGPINGJIUPINPAI。ERLONGJIANGJIAYUAN，ZAIHEBEISHENGWENWENDEZHANZHULEJIAO，CHUANGZAOLESANNIANMEIYOUHEDAODESHENHUA，KEJIANSHICHANGYOUDUOHUOBAO。

黑土地则创造了白酒营销史上的“黑旋风”，每到一个地方就快速扩张，把市场销量做的很大，形成风靡之势。

JUXIANGGUANSHUJUXIANSHI，HEITUDI2004NIANZAIHENANSHICHANGZHANHUO3YIYUANXIAOSHOUSHOURU，ZAIXUZHOUYIGEDIJISHIYEZUODAO4000WAN，KANHAOLE，RENJIAZAI10JINIANQIANYIJINGGUOYILE，NEISHIHOU，XIANZAIDEDICHANMINGJIUZAINALI?

ZAIZHEIYIBAIJIUSHICHANGHUANGJINFAZHANZHOUQILI，2010NIAN，LIAONINGBAIJIUCHANLIANGDADAO64.3WANQIANSHENG，JILINSHENGBAIJIUCHANLIANGWEI46.2WANQIANSHENG，HEILONGJIANGSHENGBAIJIUCHANLIANGWEI16.5WANQIANSHENG，HEJIDADAO127WANQIANSHENG，ERDANGSHIQUANGUOBAIJIUCHANLIANGWEI850WANQIANSHENG。

▏ZHEIYISHIQIDONGBEIGUANGPINGJIUSHICHANGHUIHUANGDEBEIHOU，GENGSHIQIYINGXIAOCELVEYUMOSHIDELINGXIAN。

ZAIPINPAIDINGWEISHANG，DONGBEIJIUBUZOUGAODUANLUXIAN，SHIZHONGJIANCHI“DAZHONGJIU，PINGMINJIU”LUXIAN。ZHUZHUANONGMINGONGHEDIDUANWUGONGJIECENG，BAXIANXIANGCUNSANJISHICHANGZUOSHENZUOTOU。 ZAIGUANGPINGJIUSHICHANG，DONGBEIJIUDEPINPAICHUANBOZHENDUIXINGJIQIANG，JIZHONGSUOYOUZIYUAN，WEIRAOZHONGDUANZUOTUIGUANG，WULUNSHIXUANCHUANWULIAODEZHANGTIEHAISHIMENTOUDIANZHAODEZHIZUO，WUQIU“HAOGANGYONGZAIDAORENSHANG”。

东北光瓶酒的先进性，还体现在前置性的组织资源投入模式上，如龙江家园和老村长等酒企，市场营销队伍编制常年保持在1000人以上，车辆多达数百辆，对市场形成了密集的网状覆盖和瞬息相响应的反应速度。

DONGBEIJIUDANGNIANDEYINGXIAOFANGSHIYEKEYICHENGZHIWEIDIANFAN，BIRULONGJIANGJIAYUAN2007NIANCEHUALE“JINZHUYINZHUZHUANBUTING”HUODONG，YU“JINZHUNIAN”SHENGXIAOWENHUAXIANGJIEHE，SHISHENGXIAOJIUDEKAISHANBIZU;2008NIANZHONGGUOAOYUNNIAN，LONGJIANGJIAYUANYOUYINGHEGUOYUN，CEHUALE“HELONGJIANGJIAYUAN，YINGAOYUNJINPAI”HUODONG。

HEITUDIDECUXIAODAFAGENGQITE，MEIHEJIUPEIZENGYIMEIDAHUOJI，ZHIDIJINGMEI，ZAOXINGFEICHANGDUO，YIZHIHOULAIHENDUOXIAOFEIZHEMAIHEITUDIJIUJIUWEILEJIQIYITAODAHUOJIZAOXING。

▏DONGBEIJIUDEZHEIXIEHUODONGDUIHOULAIGEXINGYEDEYINGXIAODOUJUYOUJIEJIANYIYI。

DUOYANGHUACUXIAOSHIDONGBEIGUANGPINGJIUCHUANGXINZHIJU，YEBEIPUBIANSHIWEIDONGBEIJIUYINGXIAODEZHUYAOTEDIAN。TONGGUODONGCHAMUBIAOXIAOFEIZHEDEXINGWEIFANGSHIYUXINLI，CAIQULINGHUODUOBIANDECUXIAOFANGSHI，BUDUANJIFASHICHANGHUOLI，FUZHUYIDUIZHENGGEQUDAOLIANCHENGYUANCONGLIYIDAOFUWUDEXITONGZHICHI，CONGERXUNSUQIANGZHANSHICHANGFENE。DONGBEIJIUPINGJIEDICHENGBENGAOCUXIAOZUHEQUAN，GONGZHANLEYIGEYOUYIGESHENGWAISHICHANG，YISHIFENGGUANGWUXIAN。

02、繁华过后是落寞

时间来到了2013年，随着国家限制三公消费政令的出台，整个白酒行业进入了低谷期，尤其是以政务和商务接待为主的高端白酒直接下课，各大白酒行业都在调整，寻找转型时机。 此时，主攻大众消费市场的东北地产酒并未受到多大影响，以老村长为首的东北酒们沉浸在自己以往的业绩上不知今夕是何夕。

BEIDACANGYIQIQIHAERWEIDABENYINGSHICHANG，QIXIADEJUNFEIZHUYAOZHANJU150-200YUANZHONGDUANJIAWEIDAI，ERBEIDACANGBUYOUZEZHUDADAZHONGGUANGPINGJIU，JIBENZHIZAIDABENYINGSHICHANGXIAOSHOU; YUQUANZEYISHENGHUIHAERBINWEIZHUYAOSHICHANG，TONGSHIFUSHESHENGDONGQUYU，DATILIANGDEHEXINCHANPINZHUYAOJIZHONGZAI20-30YUANJIAWEIDAI; ERFUYUYISUIHUA、QIQIHAERJIAOXIANDENGQUYUWEIZHUYAOSHICHANG，QIZHUDACHANPINCHUYU30-40YUANJIAWEIDAI。

▏可以看到，东北的地产酒各自为战，在低端酒的区域里固步自封。 祸福相依——在大多数东北地产酒企因没有深度布局高价位而沾沾自喜时，这场风波所蕴含的机会也从他们手中悄然溜走。 经过三年行业调整，白酒市场自2016年快速回暖，尤其是高端市场持续扩容，以茅台、五粮液、泸州老窖、汾酒等为代表的名酒品牌，纷纷创下历史性的业绩高峰，而东北酒却止步不前。

2019NIAN，YIZUGUANYUDONGBEIJIUDESHUZI，LINGRENXIXU：2019NIANQIANBAGEYUE，HEILONGJIANGSHENGBAIJIUCHANLIANG7.66WANQIANSHENG，JILINSHENG2.33WANQIANSHENG，LIAONINGSHENG0.92WANQIANSHENG，DONGBEISANSHENGBAIJIUZONGCHANLIANGHEJI9.91WANQIANSHENG。 9.91WANQIANSHENG，YUEDENGYUCHUANJIUTONGQICHANLIANGDE4.3%，BUZULUJIUTONGQICHANLIANGDESANFENZHIYI，TONGYANGDIYUJIANGSU、ANHUIDENGSHENGDEBAIJIUCHANLIANG。

BUJINCHANLIANGXIAJIANG，XIAOSHOUSHOURUYEZAIBUDUANXIAHUA。ZAIDIERSHIERJIEDONGBEISANSHENGBAIJIUQIYELIANXIHUISHANGHEI、JI、LIAOSANSHENGFABUDEXINXIXIANSHI，2017NIAN，HEILONGJIANGSHENGBAIJIUGUIMOYISHANGQIYE68HU，BISHANGNIANJIANSHAO5HU，ZHANQUANGUODE4.27%;SHIXIANZHUYINGYEWUSHOURU39.64YIYUAN,TONGBIXIAJIANG 37.88%;LIRUNZONGE2.56YIYUAN，TONGBIXIAJIANG17.68%，FENBIEZHANQUANGUODE0.70%HE0.25%;WANCHENGCHANLIANG57.79WANQIANSHENG，ZHANQUANGUOBAIJIUCHANLIANGDE 4.82%。

▏SHUZIYIJINGZUGOUZHIGUAN，DONGBEIYOUZHEFEIWODETUDI、FENGFUDENIANGJIUYUANLIAO、CHONGZUDEXIAOFEIRENQUN，WEISHENMEHUIMIANLINZHEIYANGDEKUNJU?

XIRIFENGGUANGWUXIANDEDONGBEIJIU，QUNALILE?

03、是非成败任评说

SHOUXIAN，RANGWOMENLAIKANKANCHUANTONGDONGBEIGUANGPINGJIUDEZHULIUXIAOFEIQUNTIJITAMENDEXIAOFEIXIANZAIDAODISHIGESHENMEQINGKUANG。

CHUANTONGDONGBEIGUANGPINGJIUDEGUOQUJIUSHIYIYINGHECHUANTONGXIAOFEIERCHENGGONGDE，NALAOCUNZHANGJULILAISHUO，ZHEIGEPINPAIDEZHULIUXIAOFEIQUNTIJIBENSHANGDOUSHIXIANCHENGHENONGCUNSHICHANG，HAIYOUJIUSHIBUFENQUYUSHICHANGDEGONGDIFUJINYIJICHENGJIAOJIEHEDAI，YINCIZHENGTINIANLINGPIANDA、XIAOFEINENGLIJIAODI、ZIYINYIJIHESANLIANGHAOYOU“QINGJUYIN”DECHANGHESHIZHULIU，WOMENKEYICHENGZHIWEISHIPINPAIDE“LAOZHENDI”。

DANZHEIYANGDEXIAOFEIQUNTIJINNIANLAIYIJINGCHUXIANJIAOWEITUCHUDEJIXIANGBIANHUA：YISHILAOLINGHUAXIAOFEIQUNTISUIZHENIANLINGZENGDA，XIAOFEINENGLIZAIXIAJIANG; ERSHIJINLIANGNIANZAIJIANGONGDISHULIANGMINGXIANJIANSHAO，ZHEIYIDIANZAIHENAN、SHANDONGDENGDIKANDAOZUIWEIMINGXIAN，ERZHEILIANGGESHENGFENZHENGHAODOUSHIGUOQUDEDONGBEICHUANTONGGUANGPINGJIUDEZHUYAOXIAOSHOUSHENGFEN，KEYISHUOZHIJIEYINGXIANGDAODONGBEIGUANGPINGJIUDEXIAOSHOU; SANSHISUIZHECHENGXIANGYITIHUAJINDUJIAKUAI，NONGCUNRENKOUDALIANGJIANSHAO。YINWEIZHEIZHONGNONGCUNRENKOUWEISUODEQINGKUANG，ZAIQUANGUOHENDUODIFANGJIUQIDESHIJIXIANGZHENXIAOSHOUYEJIBIAOXIANZHONGYETUXIANLECHULAI。SUOYICHUANTONGDONGBEIGUANGPINGJIUDE“LAOZHENDI”QISHIYIJINGCHUXIANBIJIAODADEWEIJI，ERZHEIZHONGWEIJISHIBUKENIDE。

QICI，CONGDONGBEIGUANGPINGJIUYIJINGZAIKAIZHANDECHANPINJIEGOUSHENGJILAIKAN，20-40YUANJIAWEISHICHANGGENBENBUSHIDONGBEIGUANGPINGJIUNENGGOUZHUDAODESHICHANG，QIEYIJINGYOUBEI“BIANYUANHUA”DEWEIJI。 CONGQUANGUOLAIKAN，ZHEIGESHICHANGCHUYUGAODUFENSANZHUANGTAI，ERQIEZHEIGEJIAWEISHICHANGDECANYUZHEQUANDOUSHI“DAPAI”BIRUYANGHE、LANGJIU、LUZHOU，ZHIJIERANGCHUANTONGDONGBEIGUANGPINGJIUCHUYUJIWEIRUOSHIDEDIWEI。ERNIANQINGHUADEXIAOFEIQUNTISHICHANGBEIJIANGXIAOBAI，HONGXINGDENGXINSHENGDAIGUANGPINGJIUSUONANGKUO。

▏DONGBEIGUANGPINGJIUYOUSHIZAIXINYILUNXIAOFEISHENGJILANGCHAOZHONGBEIPAIZAISHATANSHANG，ZHENSHI“CHENGYEXIAOHEBAIYEXIAOHE”!

YUSHUQIAN、YUQUANFANGPING、BEIDACANG、FUYULAOJIAODENGZHUGONGZHONGDIDUANSHICHANGDEDICHANPINPAIBIAOXIANRUHE?NENGFOUBANHUIYIJUNI? SUIZHEMINGJIUQIYEJIAQIANGZHONGDUANYUNZUOHESHENDUFENXIAO，CONG2015NIANQI，YILUZHOULAOJIAOWEIDAIBIAODECHUANJIU，YIGUJINGWEIDAIBIAODEWANJIU，YIYANGHEWEIDAIBIAODESUJIU，ZHEIXIEYIXIANPINPAIKAISHIDAJUJINGONGDONGBEISHICHANG，DONGBEIJIUSHICHANGMUQIANCHENGXIANCHU“100YUANYIXIAJIAWEIDICHANJIUZHANZHUDAO、100-200YUANJIAWEIDICHANJIUYUSHENGWAIMINGJIUBOYI、200YUANYISHANGJIAWEISHENGWAIMINGJIUJUEDUIZHANYOU”DETEZHENG。BEIDACANGQIXIADEZHONGDUANJIUJUNFEI，YUSHUQIAN，SHENGYUANCHUNDENGDICHANJIUPINPAIBEICHENGGONGZUJI。

ZHEIZHISHIDONGBEIJIUZAICHANPINJIEGOUSHANGSUOCHUDEKUNJING，GENGSHENCENGCIDEYUANYINSHISHENMENI?

SHOUXIANSHIDONGBEIDEJIUZAIFENGWEISHANGMEIYOUSHULIQIZIJIDULIDEBIAOZHUN。

DONGBEIDEYUMIXIAOSHAO，GAOLIANGXIAOSHAOFENGGEDUTE，SHIYIZHONGBUCUODEJIU，DOUSHIDANGDITUSHAOGUONIANGCHUDEJIU，QUEMEIYOUQIYEJIANGQIDANGZUOYIGETESECHANPINSHENRUZUOXIAQU。

DONGBEIJIUMEIYOUZAIPINZHIFENGWEISHANGJIANLIQI“WOJIUSHIZHEIYANGZI”DEPINZHIGAINIAN，SUOYI，XIANZAIDONGBEIDEJIUJIBENDOUSHIMOFANG，YAOMEFANGZAONONGXIANGXINGJIU，YAOMEFANGZAOJIANGXIANGXINGJIU，BIRUDONGBEIDEMINGJIUYUQUANJIUJIUSHINONGJIANJIANGXINGJIU，BEIDACANGYOUMINGGUANWAIMAOTAI，YOURUDAQINGLAOJIAOWEINONGXIANGXINGJIU，FANGWULIANGYE，XUEDESHISICHUANGONGYI。

YINWEIHUANJINGQIHOUJIGONGYIJISHUZHIYUE，ZAOCHENGCHUANRENYONGDONGBEILIANGNIANGYUANJIUZAIMAIDAODONGBEIDEGANGAJUMIAN。YINER，TONGGUOGONGYIJISHUCHUANGXINTUPOHUANJINGQIHOUZHIYUE，GAOCHUZHUOYUEPINZHICHANPINZHEICAISHIZUINANHEZUIJIXUDE。

QICISHIPINPAIDAZAO。

ZHANGSHIJIANYILAI，DONGBEIJIUDEPINPAIYEJIHU“JINGZHI”YUSHICHANG，MEIYOUCHONGFENWAJUEPINPAIWENHUADIYUN，MEIYOUJIANGHAOPINPAIGUSHI。ZAIXIAOFEISHENGJIQUSHIXIA，DONGBEIJIUQUEWEINENGXINGCHENGZISHENWENHUATEDIAN，HAIZAIBABAIJIUDANGCHENGCHUNLIANGCHANPINLAIMAI，JINGZHENGYOUSHIBUDUANRUOHUA。

ERQIEPINPAIMINGCHENGYEQUEFATUIQIAO，XIANGTUQIXITAINONGLIE，BIRULAOCUNZHANGJIUZHIQIANTUICHULE“LONGJIANGTUN”“HUNIU”，ZHEIYANGDEPINPAIMINGCHENG，RUHENENGDADONGXIAOFEIZHE?ZHEIXIEDOUJIDAXUEJIANLEDONGBEIJIUCHANPINYUPINPAIYINGYOUDEJIAZHI。

ZUIHOUSHICHANYEZHENGCEBUDAOWEI。

DONGBEIZHANGQISHOUJIHUAJINGJIYINGXIANG，ZHIDAOXIANZAIHAISHIYIMEITANYUANYOU、GANGTIE、JIQIZHIZAOWEIZHUDEZHONGGONGYEJIDI，GUOYOUJINGJISUOZHANDEBILIRENGFEICHANGGAO，DAOZHIDONGBEIRENDUISHICHANGJINGJIDEYISHIYIZHIJIUBUQIANG，ERNIANGJIUGONGYESHIQINGGONGYE，JINGXIHUAZUOGONG，MEIYOUGOUCHENGDONGBEIQIANGSHIJINGJIFANCHOU，SUOYISHUOJIYUZHENGFUZHUDAODECHANYEZHENGCEQUESHI，MEIYOUXINGCHENGRUCHUANGUISUBAIJIUCHANYEDASHENGDEDIFANGZHENGFUCHANYEZHENXINGZHENGCEZHICHIYUTUIDONG。

04、而今迈步从头越

QIONGZEBIAN，BIANZETONG，TONGZEJIU。DONGBEIJIUZAIJINGLIZHENEIYOUWAIKUN，NULIXUNZHAOBIANTONGJIYUZOUCHUKUNJU。

▏2016NIANYILAI，GUANGPINGJIUDESHICHANGXUQIUCHUXIANLEBIANHUA，CONGZHONGSHI“XINGJIABI”ZOUXIANGLEZHONGSHI“PINZHI”。 YIPINZHIWEIHEXINDEXIAOFEISHENGJIDAILAILELIXINGDE、GEXINGHUADEXIAOFEILINIAN，MUQIANGUANGPINGJIUDESHICHANGRONGLIANGYIJINGDADAOQIANYIJIBIE，WEILAI3-5NIANGUANGPINGJIUDESHICHANGRONGLIANGJIANGDADAO2000YI，ZHEIDUIYUKAOGUANGPINGJIUDATIANXIADEDONGBEIJIULAISHUOWUYISHIYIBOJIYU。

QISHIWULUNSHICHUANTONGXIAOFEIQUNTIGOUCHENGDECHUANTONGSHICHANGHAISHIJIANGXIAOBAIDENGXINQUNTIGOUCHENGDEXINSHICHANG，DUIQUDAODEZHANGKONGDOUXUYAOHENQIANG，ERZHEIZHENGHAOSHICHUANTONGDONGBEIGUANGPINGJIUDEYOUSHISUOZAI。

YINCIDANGQIANDUIYUDONGBEICHUANTONGGUANGPINGJIULAIJIANG，ZHUAHAOPINPAIZHONGSUSHENGJI(DANHUALAOPINPAIDINGWEIWUGONGZHE、DIDUANSHICHANGDEPINPAIBEISHU)，DAZAOJIUTIDUTEYUYUEKOUGAN(BIJING20-40YUANZHONGDIDANGJIAWEIDEMUBIAOXIAOFEIQUNTIBUSHIHENZHONGSHIJIUTIBENSHENDEGONGYITEZHI)，CAISHIZHONGZHONGZHIZHONG。

TONGSHI，LIYONGXINMEITICHUANBOQUDAO，BIRUDONGBEIRENWANGHONGTEBIEDUO，TUOKOUXIU，DOUYINKUAISHOUZHIBOPINGTAIYIDABUFENSHIDONGBEIRENDETIANXIA，ZUOHAOXINYETAIXIADEPINPAICHUANBOLIDU。 KEXIDESHI，DONGBEIZHONGGAODUANJIUZAIMINGJIUXIACHEN、SHENDUFENXIAOLIANGMIANJUJIXIA，FENQITUPO，QUDELEBUCUOCHENGGUO。 2019NIAN，DONGBEIJIUSHISHANGZUIDAYIBI8YIYUANJIANGJIUJIGAIXIANGMULUOHUFENGCHENGLAOJIAO，LAKAILEDONGBEIJIUGONGYIJISHUGAIGEDEWEIMU。

YUSHUQIANDAZAO“GUANHAISHANGYU”HE“YIPINXUAN”QUANGANTIYANSHIYINGXIAO。KAIQILEDONGBEIJIUDAZAOPINPAIHECHUANBOPINPAIDEYANGBEN，BINGJIEZHUJIUHAIDAIPGEXIANGCUOSHILUODI，CHENGWEIDONGBEIJIUGAODUANSHICHANGYINLINGZHE。

YUQUANJIUYEZETONGGUOCHANPINDEBUDUANTIDANGSHENGJI，ZHUDONGZHANWEIXIAOFEISHENGJI，WANCHENGLEDUIZISHENCHANPINHEPINPAIDESHENGJIHUANDAI，YINLINGDONGBEIJIUZHONGGAODUANSHICHANG。

NISHUIXINGZHOU，BUJINZETUI。DONGBEIJIUYIKAO90NIANDAIGAIGEKAIFANGJIYUYINGQULEYIBOSHICHANGHONGLI，GUANGPINGJIUQUDEGAOSUFAZHAN，DIANDINGLEXINGYEDIWEI。ZAISHIJIZHIJIAODEJIUYEHUANGJINSHINIANQUEZHIBUYUZHIQIANDEYEJI，MEIYOUMOUQUPINPAIDEJINYIBUCHUANGXINHEZHUANXING。ZHEISHIDONGBEIJIUCUOSHIDEYICIZHONGYAOJIHUI，2013NIANYIHOUDESANNIANBAIJIUSHENDUDIAOZHENGQI，DONGBEIJIUYIRANMEIYOUYINGTOUGANSHANG。

▏CUOGUODELU，LUOXIADECHAJU，ZHINENGMAIXIATOUFENLIZHUIGAN。

ZAIDANGQIANXINYILUNGUANGPINGJIUJIYUXIA，DONGBEIJIUZUOHAOBUJU，TISHENGPINZHI，DAZAOPINPAI，JIEFANGSIXIANG，SHUNYINGDANGXIAXINDEXIAOFEIQUSHI，ZHONGXINJUEQIYEBUSHIMEIYOUKENENG。

DONGBEIJIUBUQUECHUANBOZIYUAN，YINWEIMINGXINGHEWANGHONGGAOJUQUANGUOZHISHOU;YEBUQUEXIAOFEIRENQUN，YINWEIHEJIUYUHANSHIDONGBEIRENDESHENGHUOXIGUAN;GENGBUQUEYOUZHINIANGJIULIANG，YINWEIBIANDISHIYOUZHIDAMIHEGAOLIANG。

“GAOLIANGHONG，DADOUXIANG，ZHANGCHENGWAIMIANSHIGUXIANG”DONGBEIGEYAOHENDONGTING，DONGBEIJIUCENGJINGYEHONGGUO，DONGBEIRENHEJIU“ZEI”YOUMING，QIDAIBUJIUDEJIANGLAI，DONGBEIJIUYESHI“ZEI”YOUMINGLE!