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  • 酒企如何切入社区电商运营 日期:2021-01-06 07:53:59

    KAISHIBENWENZHIQIAN,WOMENYAOTIQIANSHUOMING,WOMENZONGJIEDESHEQUDIANSHANGSHIJIYUJIUZHUANGMOSHIWEIQIANTI,BINGFEIWANQUANSHIJIYUXIAOBDUANWEIHEXINDESHEQUCAIGOUPINGTAI。 XIANZAITIDAOSHEQUDIANSHANG,WODEZONGJIEJIUSHI:YISHEQUTUANZHANGWEIZHONGXINZUCHENGDETUANGOUFENXIAOMOSHI。 YOUYUSHEQUDIANSHANGBENZHISHANGSHIYIZHONGWULIHUOZHEXINLIWEIQIANTIDEDIJIALIULIANGSHENGYIMO...

  • 白酒新品市场运作的四大核心策略和三大建议 日期:2020-12-30 07:47:07

    DANGXIADEBAIJIUXINGYESUIZHEJINGZHENGMENJIANDETIGAO、JINGZHENGSHUIPINGDETIGAO,XINPINPAIXINCHANPINXIANGYAOZAIJILIEDESHICHANGJINGZHENGZHONGMOUQIUFAZHAN,YIJINGYUELAIYUENAN。QIYEZAIXINPINKAIFAHUANJIEYEYUELAIYUESHENZHONG,JINGXIAOSHANGZAIDAILIXINPIN、YUNZUOXINPINGUOCHENGZHONGYESHIPINPINCHULEI。XUNZHAOYIZHONGXINDEYINGXIAOMOSHI、YINGXIAOSILURANGXINPINPEIYUSHIJIANSUODUAN,TI...

  • 酒企如何切入社区电商运营? 日期:2020-12-29 08:13:20

    WOMENYAOTIQIANSHUOMING,WOMENZONGJIEDESHEQUDIANSHANGSHIJIYUJIUZHUANGMOSHIWEIQIANTI,BINGFEIWANQUANSHIJIYUXIAOBDUANWEIHEXINDESHEQUCAIGOUPINGTAI。 XIANZAITIDAOSHEQUDIANSHANG,WODEZONGJIEJIUSHI: YISHEQUTUANZHANGWEIZHONGXINZUCHENGDETUANGOUFENXIAOMOSHI。 YOUYUSHEQUDIANSHANGBENZHISHANGSHIYIZHONGWULIHUOZHEXINLIWEIQIANTIDEDIJIALIULIANGSHENGYIMOSHI,YINCIXIAOSHOU...

  • 头部名酒屡推优商扶商战略 酒商该如何搭上红利快车? 日期:2020-12-25 08:02:57

    JINNIANYILAI,MINGJIUZENGZHANGSHITOUYUFAMINGXIAN,MAOWUYANGLUFENDENGMINGJIUJINGXIAOSHANGCHENGWEILIUTONGLIUYUZUIRANGRENYANXIANDEQUNTI。 CHENZHEDANGXIAGEDAMINGJIUZHENGZAIXIANQIFUSHANG、YOUSHANGXINGDONG,GUANGDAJINGXIAOSHANGGAIRUHETISHENGZISHENSUZHI,DASHANGMINGJIUKUAICHEDAONI? 01、SHANGYOUPINPAIJIZHONGDAILAISHANGYEJIZHONG 2017NIANYIHOUZHONGGUOJINGJIZHOUQISHANGXING,DAILAILEBAI...

  • 抢300亿年会用酒市场 这6步很重要 日期:2020-12-11 08:08:02

    GENJUYOUGUANSHUJUXIANSHI,MUQIANZHONGGUOZHONGXIAOXINGQIYEYOU3000WANJIA,CHUBUGUSUANNIANHUIYONGJIUZAI300YIZUOYOU,SHENZHIHAIHUIGENGDA。 DANGXIA,LI2021NIANYUANDANHAIYOU23TIAN,LINIUNIANCHUNJIEHAIYOU65TIAN。SUIZHE2020NIANJIJIANGGUOQU,GELEIQIYENIANHUIDEYEMIJILAIXI。 ZUOWEIFEICHANGPANGDADEYIKUAIXIAOLIANG,YESHITUANGOUXIAOSHOUDEYIGEZHONGDIANXIFENSHI...

  • 各路知名酒企纷纷入酱 经销商该如何选品? 日期:2020-12-09 08:08:45

    CONGBENZHISHANGLAISHUO,BAIJIUCHANYEFAZHANZUIDADEQUDONGLILIANGSHIPINLEIRE。 ZAIFENLAODASHIQI,QINGXIANGXINGBAIJIUPINLEIZUIRE。ZAIQINGXIANGXINGBAIJIUPINLEIRELILIANGDEQUDONGXIA,CHENGJIULEHENGSHUILAOBAIGAN、HETAOWANG、NINGCHENGLAOJIAO、HONGXINGERGUOTOU、BAOFENGDENGQINGXIANGXINGMINGJIUPINPAI。 ZAIBAIJIUDAWANGWULIANGYEQUANSHENGSHIQI,NONGXIANGXINGBAIJIUPINLEIZUIRE,YONGXIAN...

  • 区域市场突围五大步 名酒企业相对弱势品牌进阶路 日期:2020-12-07 07:52:02

    BAIJIUSHICHANGFENHUAZAI2020NIANHUIQIANGLIECHANSHENG:JINGZHENGJIBENSHIMINGJIUBUDUANXIACHEN,FENEZHENGHEDEJIEDUAN;ZHEILUNJIBENSHIMINGJIUXINZHOUQI、JIANGJIUPINLEIZHOUQIDEFAZHAN;MINGJIUQIYEYONGYOUZHECHENGSHUDENIANGJIUJISHU,ZHUANYEXIANDAIHUADESHENGCHANLIUSHUIXIAN,JIHUSUOYOUJINGXIAOSHANG,LINGSHOUSHANGDENGQUDAOZHONGDUAN,ZIJINSHILIXIONGHOU,ZHANJUZHESHICHANGZHULIUGUANGGAOZIYUANKE...

  • 从塑造品质到塑造品牌 茅台镇品牌突围之路 日期:2020-12-04 07:43:42

    2020NIAN12YUE,SHIJIEZHENGTIDEJINGJIDIMIBINGWEICONGXINGUANDAILAIDEEMENGZHONGHUANJIE,DUIYUBAIJIUJIEERYAN,WEIYUZHONGGUOJIUDOUDERENHUAISHIMAOTAIZHENJIANGXIANGJIUCHANQU,MINGJIUTEBIESHIJIANGXIANGJIUYIRANBAOCHIQIANGJINGDEZENGZHANGTAISHI,ZAIPINPAIJUJIAODEDANGXIA,JIANGJIURECHENGWEIXINDEJIUJIERECI,KEYIYUQITAWEILAISHINIANJIANGYINGLAIQIANGJINGDEFAZHANFENGKOU。 XINYI...

  • 酒庄销售的三种渠道模式创新 日期:2020-12-01 07:47:33

    ZHENGRUWOMENSUOSHUODENEIYANG,ZHONGGUOJIUXINGYEYIJINGCHUXIANCHANNENGGUOSHENG,BUZAIJUYOUGAOZENGZHANGXING,YONGWODEHUAJIAOZUOJINRUCUNLIANGJIYAJINGZHENGSHIDAI,KEYIZUOZHENGDESHIMUQIANDEYOUSHIJIUQIDOUSHIGUIMOXINGMINGJIUQI,ZHEIZHONGQUSHIXIAZHONGXIAOJIUQIRUHETUWEIFAZHANCHENGWEIXUDUOQIYEDEGUANJIANKETI。 WOMENZAIJIUZHUANGXINJIAZHITIXIZHONGTICHULEYIXIEGUANDIAN,JING...

  • 终端为王:先利后义抓客情 精细服务做保证 日期:2020-11-24 08:15:39

    JINXIENIAN,GEDAJIUQIWEILEHUODEXIAOSHOUZENGLIANG,FENFENXIACHENDAOZHONGDUAN,DUIGEJISHICHANGDEZHONGDUANJINXINGCHANPINJINCHANG,SHENGDONGHUAJIANSHE,LITUTONGGUOZHIKONGDEQUDAOMOSHIZHANGKONGGENGDUODEZHONGDUAN。ZHONGDUANWANGDIANSHIZUIJIEJINXIAOFEIZHEDEQUDAO,CONGSHIJISHICHANGDECANYINDIAN、BIANLIDIAN、YANJIUXINGDAOXIANJISHICHANGDECANYIN、FUQIDIAN、CUNTOUDIANDENGDENGXIAOSHOUWANGDIAN...

  • 酒庄营销改造的执行步骤 日期:2020-11-18 07:43:07

    WOMENTICHULEJIUZHUANGDE1234JIAZHITIXI(YIGESHEQUN、LIANGLEIHUODONG、SANZUCHANGJING,SITAOCHANPIN),DANSHIDAODIGAIZENMEGANNI?WOMENZAISHIJIANDEJICHUSHANGTICHULEYIXIEKEXINGDEBUZHOU,YIGONGCANKAO。WOCHENGZHIWEIXIXIZAO,ZHAOJINGZI,HUANYIFU。 1、XIXIZAO,XIAOFEIYUYAN,ZUIHAODECHUANBOSUQIULAIZIGUKEZIJIDEBIAODA; XIAOFEIZHEDEXUQIU...

  • 新风口之下区域酒企高端光瓶酒运作之道 日期:2020-11-16 08:37:45

    QIANYAN:2020NIANZHUJIANJINRUWEISHENG,NIANCHUYIQINGJIANGZHENGGESHICHANGZHEBIZAIYIPIANYINYINGZHIXIA,GEDAJIUQIJUNSHOUDAOLEJIDADECHONGJIHEYINGXIANG,ZHEIDUIYUYINGXIAORENLAISHUOSHIYICIJIDADEKAOYAN。 JINNIANDEBAIJIUSHICHANGFENGKOUZHUYAOTIXIANZAILIANGGEFANGMIAN,YISHIJIANGJIUHUO、JIANGJIURE,ERSHIGAODUANGUANGPINGJIUCHIXUFENGMI。JIANGJIUHUOREDEFENGKOUZHUYAOTIXIANZAI...

  • 区域酒企消费者返厂游的三大问题与两大对策 日期:2020-11-12 08:20:17

    DANGQIAN,ZHONGGUOYIJINGJIAKUAIMAIXIANGLEQUANXINDETIYANJINGJISHIDAI,CHENGWEIJINONGYEJINGJI、GONGYEJINGJI、FUWUJINGJIZHIHOUDEZUISHOUYEJIEZHUIPENGDEYIZHONGXINJINGJIXINGTAI。WEIMANZUXIAOFEIZHEDUOYANGHUA、GEXINGHUADEDUOCENGCIXUQIU,XINGYEYEHUICHAOGENGJIADUOYUANHUAFANGXIANGFAZHAN,TUIJINXINGYECONGYINGXIAOSHIDAIZOUXIANGTIYANSHIDAI。 NEIXIEXUANLANDECHANPINBAOZHUANGSHEJI...

  • +互联网 烟酒店未来转型之路? 日期:2020-11-12 08:05:43

    ZHEIBANGEYUEYILAI,WULUNSHIXIANSHANGHAISHIXIANXIADELINGSHOUSHANGYE,DOUZAIBEISHUANG11SHUAPING,YEXUMAYUNYEMEIYOUXIANGDAO,ZUIKAISHISHEZHIDEDIANSHANGJIE,YOUYITIANHUIBIANCHENGXIANSHANGYUXIANXIADEGONGTONGKUANGHUAN。JIUSHUOJIZHEZHUYIDAO,YIXIEYANJIUDIANYEJIARUQIZHONG,TONGGUOZIJIZAIXIANSHANGHEXIANXIADEYOUSHI,KAIZHANQILESHUANG11HUODONG。 1、SHEIZAICHUFAYANJIUDIANDE...

  • 四大战略+三大战术 构建光瓶酒新品战略矩阵 日期:2020-11-10 08:07:55

    JUYENEIPANDUAN,JIEZHIQUNIAN,GUANGPINGSHICHANGFENECHAOGUO600YIYUAN,ERWEILAIJINIANNEI,GUANGPINGJIUKENENGHUITUPO1200YIYUAN,QIZENGSUZHIKUAI,LINGRENZHASHE。CONGMUQIANGUANGPINGJIUZHENYINGLAIKAN,XINLAOPINPAIZHIJIANGEYOUQIANQIU。YINIULANSHAN、LAOCUNZHANGWEIDAIBIAODEDECHUANTONGPINPAIYITUOCHENGSHUDESHICHANGYUQUDAOWANGLUO,WENBUZENGZHANG。ERYIJIANGXIAOBAI、GUANGLIANG...

  • 中产消费扩容次高端 二线酒企入局抢夺消费KOL的8条“军规” 日期:2020-11-09 08:30:06

    CIGAODUANCHENGWEIBIXUANXIANG,SHINEIYINYUWAIYINGONGTONGJUEDING。 WAIYINSHANG,SUIZHEZHONGGUOKEZHIPEISHOURUDETISHENG,JINXIENIANXIAOFEIZHEZHENGZHUJIANTISHENGBAIJIUXIAOFEIDANGCI。NONGCUNCONGDIDANGXIANGZHONGDIDANGGUODU,CHENGZHENXIANGZHONGGAODANGGUODU。WOGUODEXIAOFEIRENQUNJIEGOUYEFASHENGMINGXIANBIANHUA,ZHONGCHANJIEJIJIYISHANGRENKOUZHANBIBUDUANTISHENG。ZHEIYIBUFENYONGYOUZHEQIANGDAXIAO...

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