CONGBENZHISHANGLAISHUO，BAIJIUCHANYEFAZHANZUIDADEQUDONGLILIANGSHIPINLEIRE。

在“汾老大”时期，清香型白酒品类最热。在清香型白酒品类热力量的驱动下，成就了衡水老白干、河套王、宁城老窖、红星二锅头、宝丰等清香型名酒品牌。

在“白酒大王”五粮液全盛时期，浓香型白酒品类最热，涌现了泸州老窖、洋河大曲、古井贡、牛栏山、剑南春等为数众多得浓香型名酒品牌。

而在“国酒茅台”时期，酱香型白酒自然成为最热品类。

JIYUPINLEIRESUODAILAIDEQIANGDAQUDONGLILIANGZUIWEIQIANGDA，SHILIXINGJIUQIZIRANBUYUANCUOGUOCICIJIHUI。

1、头部名酒品牌谋求收割品类红利

DANGXIA，BAIJIUCHANYEFAZHANCHUYUZONGLIANGXIAHUAHEJIEGOUXINGZENGZHANGBINGCUNDESHIQI。QIZHONGJIEGOUXINGZENGZHANGZHUYAOTIXIANZAIJIANGJIUPINLEILIANGJIAQISHENG。

ZAICIXINGYEDABEIJINGXIA，JINGPAI、NIULANSHAN、NVERHONGDENGZHIMINGJIUQIFENFENBUJUJIANGJIUPINLEI，LIYONGZISHENYOUSHIPINPAIZIYUAN，TONGGUOBUJUJIANGXIANGXINGBAIJIUPINLEI，YIFANGMIANSHOUGEJIANGJIUPINLEICHUANGKOUQIHONGLI，LINGYIFANGMIANWEIXIANYOUPINPAIFUNENG，TUIDONGPINPAISHIXIANJIAZHIHUAFAZHAN。

BIRUHUANGJIUTOUBUQIYENVERHONG、ZHUANGYUANHONG，YUBAOJIANJIUTOUBUQIYEJINGPAIDENG，YOUYUPINLEIXIAOFEIXIGUANXIANZHI，ZHANGQIYILAIBINGWEINENGSHIXIANZHANGZUFAZHAN。

因此，在面对酱酒品类量价齐升的品类红利机会时，无不积极布局，纷纷推出自己的酱酒产品，并利用自身品牌在全国市场的影响力，快速构建酱酒品牌势能，收割酱酒品类增长所带来的红利。

2、泛区域名酒谋求丰富产品体系

泛区域名酒，长期以来聚焦核心利基市场，围绕利基市场的全价格段、全人群进行布局，并通过精细化运作实现有效运营。

SUIZHEJIANGJIUPINLEIDEKUAISUJUEQI，FANQUYUPINPAIDE“LIANGJIA”KONGJIANSHUANGSHUANGSHOUDAOJIYA;WEILEBAOZHULIJISHICHANGDEYOUSHIDIWEI，TUPOFAZHANTIANHUABAN，FENFENTONGGUOPINLEIKUOZHANGJINRUGAOZENGZHANG、GAOJIAZHIDEJIANGXIANGXINGBAIJIUPINLEI，SHIXIANLIJISHICHANGJICHUDEWENGUHEZAIFAZHAN。

BIRU，NIULANSHANDEGENJUDISHICHANGSHIBEIJING。ZAIBEIJINGSHICHANG，NIULANSHANTONGGUOQUANJIAGEDUAN、DUOPINLEICELVE，MANZUDUOCENGCIXIAOFEIXUQIU，SUIRANNIULANSHANYONGYOUNONGXIANGXINGBAIJIUHEQINGXIANGXINGBAIJIULIANGDAXIANGXINGPINLEI，DANSHISUIZHEJIANGXIANGPINLEIDELIANGJIAQISHENG，ZUOWEINIULANSHANDEZHULIPINLEI-NONGXIANGXINGBAIJIU，MIANLINZHEDIYI，XIAOFEIJIAZHICHIXUZOUDI;DIER，SHANGSHENGKONGJIANBEICHIXUYASUO;ZHONGGAODUANXIAOFEIRENQUNCHIXULIUSHI;BEIJINGSHIZUOWEIGENJUDISHICHANG，QUETONGSHISHIMAOTAI、GUOTAIDENGJIANGXIANGXINGBAIJIUDEHEXINSHICHANG，GAODUAN、ZHONGGAODUANYOUZHIRENQUNBUDUANDIUSHI。

MIANDUIJIANGXIANGXINGBAIJIUPINLEIDECHIXUYASUO，NIULANSHANWEILEBAOZHUGENJUDISHICHANG，LIUZHUZHONGGAODUANXIAOFEIRENQUN，ZHINENGTONGGUOPINLEIKUOZHANGZHANLVE，ZENGJIAGAOJIAZHIDEJIANGXIANGXINGBAIJIUPINLEI，QUANJIAGEDUANMANZUGENJUDISHICHANGHEXINXIAOFEIRENQUNDEXIAOFEIXUQIU。

TONGYANG，ZAIYUANYOUNONGXIANGXINGBAIJIU、BAOJIANJIUDEJICHUSHANG，YEDAOKAISHIBUJUJIANGXIANGXINGBAIJIU，SHOUYAOMUBIAOSHIWEILEGONGGUHAINANDAODABENYINGSHICHANG，MANZUHAINANDAOZHONGGAODUANXIAOFEIRENQUNDUIJIANGXIANGXINGBAIJIUDEXIAOFEIXUQIU。

JINSHIYUANDENGQIYETUICHUJIANGJIUCHANPINYEKEGUIJIEWEICILEI，HEXINMUDESHIFENGFUCHANPINTIXI，MANZUDUOYUANHUARENQUNXIAOFEIXUQIU。

3、中小型酱酒企业依靠品类热发展

RENHUAIJIQITACHANQUDEJIANGXIANGXINGBAIJIUQIYE，YOUYUZHIYONGYOUDANYI“JIANGXIANGXING”BAIJIUPINLEI，MEIYOUJIAZHIXINGCHANQUPINPAIHEGAOZHIMINGDUQIYEPINPAIZUOWEIJIAZHIZHICHENG，TONGSHI，YEQUESHAOLIJISHICHANGYUNYINGTUANDUIDEBAOZHANGZHICHI;DANYIYIKAOJIANGXIANGXINGBAIJIUPINLEIRELAIQUDONGZISHENSHIXIANFAZHAN。

RENHUAIJIQITACHANQUDEJIANGXIANGXINGBAIJIUQIYE，ZHENGTICHUYUREPINLEI、RUOPINPAI、RUOYUNYINGDEZHUANGTAI，XUYAOJIESHIJIANGJIUPINLEIREDEJUEJIASHIQI，KUAISUTISHENGPINPAIYINGXIANGLI，QIANGHUAZISHENDEXIAOFEIZHEPEIYU/YUNYINGNENGLI。

4、经销商如何选品?

JIANGXIANGXINGBAIJIUPINLEIJINGZHENG，JINRUDAOLE“QIYEPINPAILI+PINLEILI+CHANQUPINPAILI+QUDAOLI”DESILUNQUDONGSHIDAI。

MIANDUIJIANGJIUPINPAIHECHANPINDEJIDAFENGFU，JINGXIAOSHANGGAIXUANPINNI?

BIZHEYIWEI，JINGXIAOSHANGXUANPINYAOYIYONGHUWEIZHONGXIN，HAIYAOQINGXIXIAOFEIZHEXUANZEDELUOJI。

DIYI，ZAIJIANGJIUREHEJIANGJIUXIQUESHIQI，XIAOFEIZHEXUANZEDEZHIBIAOXIANGDUIDANYI，ZHIYAOSHIJIANGXIANGXINGBAIJIUJIKEYI，YINCI，QIYEFAZHANDEHEXINDONGLISHI“PINLEILI”。

DIER，ZAIJIANGJIUREHEJIANGJIUGONGJISHIDUCHONGFENSHIQI，XIAOFEIZHEXUANZEDEYAOSUZENGJIAWEI“PINLEILIHECHANPINPINPAILI”，YINCI，QIYEFAZHANDEHEXINDONGLIYESHENGJIWEILE“PINLEILI+CHANQUPINPAILI”，ZHIYOUJUYOUCHANQUPINPAIYOUSHIDEJIANGJIUQIYENENGGOUSHIXIANZHANGZUFAZHAN。

DISAN，ZAIJIANGJIUGONGJICHONGFENSHIQI，JIANGJIUDEJINGZHENGJINRUDAOCHONGFENJINGZHENGSHIQI，ZAIGAISHIQI，JIANGJIUQIYEZHIJIANDEJINGZHENGYIJINGSHANGSHENGDAOLE“QIYEPINPAILI+PINLEILI+CHANQUPINPAILI+QUDAOLI”DEZONGHEJINGZHENGJIEDUAN，XIAOFEIZHEBUJINGUANZHUJIANGJIUPINLEI、JIANGJIUCHANQU、JIANGJIUPINPAI，GENGGUANZHUSHANGYELIUTONGHUANJIEDEZUZHIFUWUNENGLI。

GUIJIEQILAI，JINGXIAOSHANGXUANPINSHI，JIYAOGUANZHUCHANQUPINPAI，GENGYAOGUANZHUQIYEPINPAI，TONGSHI，HAIYAOKANQIYEZAIJINGXIAOQUYUSHICHANGDEYINGXIANGLI。