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季克良的警醒:资金占用高 做酱酒要量力而行

2020-10-23 08:25  中国酒业新闻  佳酿网  字号:【】【】【】  参与评论  阅读:

2020NIAN,JINGLILEYIQINGDEXILI,JIANGJIUXINGYENISHISHANGYANG,JIANGJIUREDADAOLEKONGQIANDEGAODU。

JIANGJIUDECHIXUHUOREYEXIYINLEYUELAIYUEDUODECANYUZHE。JINNIANQIUTANGQIJIAN,ZAIYOU《HUAXIAJIUBAO》ZHUBANDE“PINWEIYUJIAZHI”——SHOUJIE“BEIFANGJIANGJIU”ZHANLVEFAZHANSIXIANGHUISHANG,ZHUMINGBAIJIUZHUANJIAJIKELIANGCHANGTANLETADUIJIANGJIUDEKANFA。

CONGJIKELIANGDEFAYANZHONG,YENENGGOUJIDANGXIADEJIANGJIUXINGYEFAZHANDAILAIYIDINGDEQISHI。

1、谈酱酒发展:

要做长期周密的准备,要量力而行!

“当下酱香型白酒生产企业,都面临生产投入大、资金周转慢、未来市场走向难决策等问题,一定要量力而行,要充分地讨论,否则很容易造成资金链断裂的严重后果。”季克良说道,酱香型白酒虽然有很多优点,但从资金占用大这一点来看,就需要做长期的、周密的准备。

ZAIBENCIHUISHANG,JIKELIANGTANDAOLEDUIJIANGJIUFAZHANDEYIXIEKANFA。

“要把酱酒做好,首先应该继承和创新,向着高质量、高品质发展。”季克良说道,他进一步表示,以茅台的工艺为例,茅台工艺本身就是追求高质量、高品质的工艺,而且这个工艺经过不断发展已经非常科学、非常合理。

WEISHENMESHUOMAOTAISHIZHUIQIUGAOPINZHIDE?JIKELIANGBIAOSHI,YINWEITADEGONGYIZHONGTANGHUALVHENDI,CHUJIULVHENDI,ZHENGYINWEIZHEIXIEDI,SUOYIMOUYICIKAOJIUDESHIHOU,XUYAODEJIUPIDELIANGJIUDUO,SUOYIJIUPIDEXIANGQIJINRUJIULIDEXIANGQICHENGFENJIUDUO,JIUJIUXIANG,HENKEXUE,TAJIUSHIZHUIQIUGAOZHILIANGDEPINZHIDEGONGYI。ZAIZHEIYANGDEGONGYITIAOJIANXIA,JIBIANSHIRANGTACHANBUHAODEJIUYEZUOBUCHULAI,TABENSHENJIUHENKEXUE,CHANDEJIUJIUHENXIANG,JIUSHIXIEDIAO、XINI、YOUYA。

“SUOYIWOMENYIDINGYAOJICHENGHAO、HONGYANGHAOLAOYIBEIDEGONGYIJISHU。”JIKELIANGSHUODAO。

2、谈“北方酱酒”:

看到机遇更要看到挑战,不可盲目跟风

JINNIANLAI,SUIZHEJIANGJIUREDEXINGQI,“BEIFANGJIANGJIU”DEGAINIANYEBEITICHU,BINGQIEZHEIGEZHENYINGDECHENGYUANYUELAIYUEDUO,QIZHONGYOUQIYISHANDONGDIQUWEIZHU。JULEJIE,SHANDONGBUJINSHIJIANGJIUZUIDADEXIAOFEISHICHANGZHIYI,YONGYOUDEJIANGJIUQIYESHULIANGYESHIJINCIYUGUIZHOUHESICHUAN。

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“XINGHAOJIANGXIANGXINGJIUHAIYOUGEHAOCHU,NEIJIUSHICHENDEHAO、CHENDEXIANG、CHENDEMAIDAJIAQIAN。WOMENNENGKANDAOSHANDONGDEJIGELAOPAIDEJIANGXIANGXINGJIUCHANG,YOUDEZAIZUOZHEIFANGMIANDESHIQING,ZAISHICHANGSHANGKEYIMAIHAOJIAQIAN。KEYISHITANYIXIA,DANSHIBUYAOQUANSHENTOURU,YAOLIANGLIERXING、MANYIDIANSHITAN。”JIKELIANGSHUODAO。

“ZUOJIANGJIUJIUSHIMOZHESHITOUGUOHE,XUYAOJINSHENZIXI、YIBUYIGEJIAOYIN,TATASHISHIDIXIANGQIANZOU,QIEJIMAOJIN。”JIKELIANGBIAOSHI,DUIYUZUOJIANGJIUDEQIYE,YIDINGYAOKEXUEJUECE、MINZHUJUECE、FENQINGLIBI。

JIKELIANGRENWEI,XIANZAIXIAOFEIZHEDOUHENZHUYIZISHENJIANKANG,DOUHENZHUYIYINSHIDUIJIANKANGDEYINGXIANG,WEILAI,JIANGXIANGJIUDEZHANBIHAIHUIJIXUSHANGSHENG,SHICHANGSHANGJIYOUJIYUYOUYOUJINGZHENG,ERQIEJINGZHENGHUIFEICHANGJILIE。BEIFANGJIANGXIANGJIYAOKANDAOJIYU,YOUYAOKANDAOTIAOZHAN,YAOZUOHAOCHONGFENZHUNBEI,LAIZHUANGDAZIJI。

“MANGMUGENFENGSHIBUXINGDE,WANQUANYIYANGYEBUKENENG,GEGEQIYEZHIJIANZONGGUISHIYOUCHAJUDE,YIDINGYAOBAZIJIQIYEDEQINGKUANGNONGDETOUTOUDE,CAINENGGOUJUECEZHENGQUE。”JIKELIANGSHUODAO。

3、谈酱酒价格

定价是战略问题,找到合适的位置

JIKELIANGZAIFAYANZHONGYETANDAOLEJIANGJIUDEJIAGEWENTI。

DUIYUJIANGJIUCHANPINDEDINGJIA,JIKELIANGRENWEI,DINGJIASHIJIANGJIUZHANLINGSHICHANGHEKUODAXIAOFEIQUNTIDEXIANJUETIAOJIAN。JIKELIANGSHUODAO:“DINGJIAJUEDUISHIYIGEZHANLVEWENTI,ERBUSHIZHANSHUWENTI。”

“ZAIGUOQUSHIJINIANDANGZHONG,XUDUOQIYEYINWEITIJIADAOLEBUSHIHEDEWEIZHI,SHIDEBENLAIHAOHAODEQIYEYUDAOLEHENDADEKUNNAN。SUOYI,JIAGEFEICHANGZHONGYAO,NENGBUNENGJIAYUSHICHANG,RANGXIAOFEIZHERENKE,JIUKANDINGJIADINGDEHAOHUAI。”JIKELIANGSHUODAO。

DUIYUJIAGE,JIKELIANGYELIEJULEMAOTAIDEANLI。JUJIKELIANGJIESHAO,ZAISHICHANGJINGJIKAISHIDESHIHOU,MAOTAIJIAGECENGJINGDIYUQITADECHANPIN,DANGSHIMAOTAIDEJIEJUEBANFAJIUSHIXIAOBUKUAIZOU,YINIANHUOLIANGNIANDIAOYICI,MANMANDERUOGANNIANZHIHOU,JIUHUIBEISHICHANGBIZHEZHANGDAOYIGEHAOJIAQIAN。

“一定要把价格定位合理,一种是高利润,一种是薄利多销。找到一个合适的价格位置,对企业的发展,对品牌的发展,对产品的发展都是有好处的。”季克良说道。

    关键词:季克良 酱酒  来源:酒业家  酒业家团队
    (责任编辑:程亚利)
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